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(2008, 2800 words)
The paper examines the European market strategy for Honda reporting on the background of the market through situation analysis, conducting market analysis for Honda within the framework of SWOT and using the PESTLE model to describe the target markets in European countries. Recommendations for Honda are suggested along the lines of the 4Ps marketing mix.
(2006, 3000 words)
The paper reports on Qantas aircraft carriers providing an overview of the situation in the airline passenger traffic industry, conducting Porter’s five forces analysis of the airline industry, identifying its driving forces, success factors, etc. Internal analysis of Qantas is performed using the models of SWOT, value chain, etc. The company’s competitive strategies are described and evaluated.
(2004, 2000 words)
The paper reports on Vivendi Universal, a media and telecommunication business, describing the history of their development and reviewing the critical strategic choices made by the company, the changes in their leadership, key business strategies, etc.
(2004, 2500 words)
The paper reports on the FedEx Corporation reviewing the company's history and background, discussing the success factors behind their acquisitions, analysing FedEx performance using SWOT and offering recommendations about the company's restructuring.
(2006, 2500 words)
The paper analyses the strategy of Walt Disney Company reviewing the situation within the amusement park industry and examining the causes of their poor performance of Euro Disney, France. Analysis is conducted using PESTEL, Porter’s Five Forces and SWOT models. The failure factors are identified discussing the issues of ethnocentrism and cultural unawareness. Expansion opportunities for Disney are studied focusing on the Chinese market and conducting its SWOT and marketing mix analysis.
(2006, 1000 words)
The paper reports on Imperial Tobacco providing the company’s overview, analysing resources and capabilities, identifying Imperial’s competitive advantage, describing their competitive strategy and offering recommendations about Imperial’s future expansion.
(2006, 3500 words)
The paper reports on the performance of Procter and Gamble (P&G) conducting the company’s external analysis within the framework of Porter’s Five Forces, and internal analysis of their strategic and financial management, SWOT features, trends in consumer targeting, etc. Recommendations are offered about P&G geographical focus, market segmentation, etc.
(2006, 9700 words)
Bruner, Robert F., Case Studies in Finance, 4th Edition, 2003, McGraw-Hill Irwin, Boston. Case number 27: Planet Copias & Imagem - Financing the early-stage high-growth firm. An analysis of the 3 amigos’ ambitious growth plans from a strategic viewpoint (resource and capability analysis, focussed differentiation, strategic alliances, outsourcing, foreign markets), a qualitative analysis (corporate lifecycle, growth financing, IPO) and a quantitative analysis (equity financing, debt financing, internal fund generation). It recommends a certain course of action supplemented by a range of recommendations to owners/founders of Planet.
(2006, 3000 words)
This research essay will focus on the mobile telecommunications company O2. The paper will look to analyse the company’s internal and external environment from a strategic point of view. First an overview of the industry and company will be given, followed by strategic analysis and recommendations. The paper will look to identify what are the key strategic issues facing O2 today. The paper includes Industry Market Share, Company overview, STEP Analysis, SWOT Analysis, Porters 5 Forces Analysis, Strategy Clock, and Conclusion and recommendations
(2006, 2500 words)
The report provides a strategic analysis for one of the world’s well known pharmaceutical companies, AstraZeneca. The report has been divided into three basic parts: external environment analysis, internal environment analysis and options development. The external environment analysis has been provided with the help of PEST, Industry Lifecycle and Porter’s Five Forces analyses. The internal environment analysis has been provided by using value chain and hierarchy of resources of the company. The implications of these have been used to develop strategic options with the scenario planning process. The evaluations of these strategic options have also been provided by suitability, acceptability and feasibility indicators.
(2006, 2900 words)
Each business organisation wants to get the short term high rate of return, so they have to find the effective and efficient strategies for continuous development. All business organisations operate within the business environment which shapes their operations and decisions. If get the good understanding of the business environment where the firms operate, it will be helpful to make strategies in the future. The report will give a brief introduction of the chosen firm - NestlÈ UK Ltd especially in the aspect of NescafÈ. Then it will be focusing on the food processing industry and the NescafÈ to analyse their business environment under LE PESTC framework (Legal, Economic, Political, Ecological, Socio-cultural, and Technological & Competitive). In addition, it will also explain the different environment with the different aspects that influence the business in the different environment.
(2006, 4000 words)
The paper begins with a brief introduction of the nature of strategic management in real world before diving into an in-depth analysis of the reasons behind the success of some companies compared to the failure of others to succeed or to sustain success for a longer period of time. The paper utilizes some of the common academic models employed in strategic management to analyze the core theme.
(2005, 1500 words)
The paper reports on the macro environment and position of a Chinese company Zhongda Optical Cable Engineering reviewing their history and the advantages of optical cables over copper cables. Analysis of the company is conducted using PEST model; the issues of their market segmentation, customer orientation, branding, resources, capabilities, etc. are discussed highlighting their SWOT features and success factors.
(2005, 3500 words)
The paper reports on the international strategy of Yum Brands (YRI), a US restaurant company, analysing their business environment in several Latin American countries along the lines of PEST, competition, market entry strategies, organisational structure, strategic control systems, etc
(2006, 2100 words)
This report aimed to analyse the Guyanese online radio market with the intention of devising a strategy that an existing firm could employ to achieve competitive advantage. This involved setting out the generic strategies of the key competitors, assessing their strengths and weaknesses, and devising a strategy (and HR recommendations) aimed at positioning the firm to take advantage of opportunities and mitigate against potential threats.
(2006, 3000 words)
The report undertakes a strategic analysis for one of the companies named ‘Real Cool Cycles in the simulation program called Mikes Bikes. The report analyzes the current strategic position of the company and proposes a future strategy on the basis of external and internal environment analyses. The report uses the tools like PESTEL, Porters Five Forces, Industry Life Cycle and SWOT Analysis. The report concludes by recommending a strategy based on the Porters Generic Strategies.
(2005, 2000 words)
The paper examines the strategic position of Black and Decker, global manufacturer of power tools, hardware and home improvement products, and technology-based fastening systems. The essay focuses on the Power Tools and Accessories business segment of the company, which is the largest contributor to the groups sales and profit. The author identifies the strategy chosen by the business unit, the segments tangible and intangible resources and capabilities and then looks at whether they correspond to the selected strategy. Industry parameters and the performance of Black and Decker relative to these parameters are then analysed. Finally, the paper examines key success factors for the industry and makes a conclusion about whether the company/business unit satisfy these factors to develop successfully.
(2005, 6000 words)
The paper develops strategies to reinforce the position of Apple in the Personal Digital Equipment (PDE) industry. The analysis of the industry is performed with the focus on the MP3 player market, namely, the Hard Disk Drive (HDD) market. The profiles of the Apple Computers Inc. (AAPL) and its follower, Creative Technology (CREAF), are presented highlighting the origins of their success in PDE markets. Potential areas for product development are outlined; strategies for Creative Technology are suggested to ensure its competitive advantage.
(2003, 10000 words)
The paper reports on the World Class International company (WCI) presenting a survey of its markets in Eastern and Western Europe and the UK. The issues of market targeting and segmentation are pointed out for each market; marketing strategies are outlined. The analysis of each market is performed within the framework of the SWOT model, Product Portfolio matrix and Product Life Cycle. The use of public relations, promotion tools, strategic control systems, etc. is described.
(2005, 2000 words)
The paper analyses internal and external factors that affect a company's strategic decision making focusing on the greeting card industry. A case study of the Paper House Group (PHG), UK's largest independent direct-to-retail (DTR) publisher, is presented. Strategic capabilities of PHG are analysed in the light of the key market forces of the greeting card industry. Recommendations are made about the company's future strategies.
(2005, 3400 words)
This report presents an insight into a lveading UK retailer, Tesco Company.
The analysis of the external
environment is presented
in the PESTEL framework.
Various models and theories
(SWOT analysis, Porter's
Generic Strategies, Ansoff's
Matrix and etc) provided
in the report show Tesco's
resources, competences and
culture. Two future strategic
options for Tesco are considered
based on the resources and
generic strategies.
(2005, 1700 words)
This report presents the analysis of the Lego group based on the case study of new business of Lego Mindstrom. Three frameworks of cultural web theory, PESTEL analysis and Porter's five competitive forces are considered to give an insight into the company's performance and its business environment. The author also suggests additional strategic analysis of core competence, generic strategies and Ansoff's matrix.
(2005, 4400 words)
This report undertakes an account of comprehensive analysis of Disney company, assessing its difficult situation between years of 2000 and 2002 and subsequent recovery up the current date. The report details all of the major events which took place within the company during the past six years and later implements the following analytical tools and models: PEST, SWOT, Critical Success Factors, Value Chain Analysis, BCG Growth-Share Matrix and Porter's 5 Forces analysis. The report is completed with conclusion and recommendations upon the current strategic direction of the company.
(2004, 3000 words)
In this research paper, I have analysed the organisation The Carphone Warehouse, using different models like The Competitive Advantage Model by Michael Porter, Organisational Configurations Framework by Henry Mintzberg, Five Forces Model by Michael Porter, Core Competencies of Corporate Strategy by Hamel and Prahalad and the Boston Consulting Group Matrix.
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