|
(2008, 1600 words)
The paper examines the business environment of the recorded music industry conducting its PESTEL and Porter's Five Forces analysis, and identifying the opportunities and threats facing the industry.
(2008, 2100 words)
The paper reports on the Indian travel company MMT conducting their SWOT analysis, discussing their position in the domestic and global travel market, suggesting recommendations about their strategy and market segments, highlighting MMT competitive advantage, conducting Porter's five forces analysis and marketing mix (4Ps) analysis.
(2007, 1500 words)
The paper addresses the issues of knowledge management (KM) in Nike Inc presenting the company's background, examining the impact of external factors on their performance (using PEST model), evaluating Nike's competitive strength and core competence (using SWOT model), and proposing a KM initiative to leverage existing human assets.
(2007, 5800 words)
The paper reports on Cadbury Schweppes describing the present confectionary market, providing information about the company's organisation and structure, product development process, corporate governance, current strategy, market competition, etc. The models of Porter's five forces, PESTEL and SWOT are used; strategic recommendations to the company management are suggested.
(2006, 1500 words)
In the market for hot and cold coffee-based beverages, Starbucks is the world's leading firm. It has a global presence and strong brand, which it has established whilst building a substantial product and brand portfolio. However, recent market research has shown that satisfaction levels amongst customers have been falling. This report analyses why this might be the case and whether Starbucks should invest some $40 million per year in labour hours to correct this situation.
(2005, 3800 words)
This report undertakes an account of comprehensive analysis of Disney company, assessing its difficult situation between years of 2000 and 2002 and subsequent recovery up the current date. The report details all of the major events which took place within the company during the past six years and later implements the following analytical tools and models: PEST, SWOT, Critical Success Factors and Porter's 5 Forces analysis. The report is completed with conclusion and recommendations upon the current strategic direction of the company.
(2005, 2800 words)
This report carries out a comprehensive strategic analysis of The Walt Disney Company and the entertainment and media industry. The report's primary aim is to identify Disney's strategic direction and the conditions prevalent in its operating environment. The analysis looks at the company's industry environment in terms of political, economic, social and technological factors via a PEST analysis. It then examines the degree of competitive rivalry using Porter's Five Forces Framework, before identifying Disney's Critical Success Factors. The fourth section of the report undertakes a Value Chain analysis, describing the activities within and around The Walt Disney Company. The report also considers Disney's' internal strengths and weaknesses and external opportunities and threats via a SWOT analysis.
(2005, 2800 words)
This report presents a short history of The Body Shop (TBS) and the evolution of its business strategies, indicating main operating principles, business concepts and beliefs. The author analyses a number of strategic frameworks applied at TBS, such as Porter's Five Forces and Generic Strategies Analysis and Core Competences Model, which have contributed to the overall success of the company. A future strategy is give to suggested, based on the historical and current company's performance.
(2004, 1000 words)
The paper reports on the Federal Express (FedEx), a transportation company operating in fast delivery industry. The company's market orientation and segmentation are described; its successful performance is analysed along the lines of customer satisfaction, value added services and profitability.
(2005, 3200 words)
This report runs a brief analysis of M&S's current position and the core issues of year 2004 and beginning of 2005 but the specific interest is paid to years of 2001 to 2004 as well as Salsbury and Vandevelde, and the turnaround strategy started by the first one and continued by the second CEO respectively. Moreover, report dedicates specific section to discussion of Advantages and Disadvantages of M&S Diversification into Finance and Furniture. The report also provides an outline of M&S's future strategies and intentions as well as an account of personal recommendations and suggestions. Finally, the report focuses on critical discussion and comparison of Porter's Generic Strategies and Bowman's Strategy Clock, citing the relevant examples.
(2004, 5000 words)
This paper analyses the broader business environment in which BP plc operates, firstly by identifying the environmental factors that have influenced their operations during the last decade (PEST). Secondly, relevant insight was gained with respect to BP's competitive environment (Porter's Five Forces), quantifying their current market position, related to the state of the economy within the local fuel market. Thirdly, the company's key success factors were identified (SWOT) and ultimately all these aspects translate into the development of three possible scenarios (Scenario Planning), which the petroleum industry might face within the next five years.
(2005, 3300 words)
This report shows the performance of McDonalds Corporation in response to external environment. The author presents various frameworks, including PESTEL and Porter's Five Forces analysis, to give a more in-depth insight into the company's operations. SWOT analysis is also given to show companies current position. To conclude the report, recommendations for CEO are stated to support the justifications and analysis.
(2005, 2600 words)
This report provides an in-depth profile of Nokia Corporation in regards to company's international business performance. To evaluate company's experiences, macro and micro success and threats, a strategic framework of SWOT analysis is considered analysing such issues as globalization, integration, protectionism and product development.
(2005, 3000 words)
This report focuses on the analysis of BP operating in an environment of extreme turbulence and uncertainty. In order to achieve a sustainable competitive advantage, BP has to consider various analytical frameworks of PESTEL and Porter's that are presented by the author to give a greater in-sight into oil and gas industry and the impact of external factors on the company's performance. SWOT analysis is also given to show companies core competences and opportunities and threats. A briefing document for the CEO of BP identifies and places emphasis on company's strategic value creation.
(2004, 4000 words)
The paper reports on the results of a micro and macro environmental analysis performed at the Pakistani mobile phone company Paktel Limited. The history and the market environment of the company are reviewed; the profile of the company is described along the lines of PEST, SWOT and Porter's Five forces model. Changes in the demographic environment in the country are examined to provide the background for the regional analysis of buying behaviour.
(2003, 6000 words)
The paper reports on the performance of Marks & Spenser (M&S) over the past years giving evaluation of its current position. M&S main strategic issues are highlighted; its operations are analysed using the Porter's 5 forces model. The author provides vulnerability analysis, financial ratio analysis, strategic fund analysis, key product analysis, product portfolio analysis, value chain analysis, organizational lifetime analysis, SWOT analysis, etc.
(2001, 4000 words)
The paper reports on the performance of the French telecommunication company Alcatel covering its main business strategies. Portfolio analysis of the company is performed; the organisation's resources and capabilities are analysed using SWOT, PEST, Ansoff matrix, marketing mix, etc. Market entry options are discussed.
(2005, 5000 words)
The paper reports on the subsidiary of the BMW, Mini. The performance of Mini is investigated within the framework of Macro-environmental audit, PESTEL analysis, Perceived User Value (P.U.V) analysis, SWOT analysis and Porters five forces paradigm. Possible limitations, critical success factors and the issues of competitive rivalry are identified with the aim of providing recommendations for future business strategies.
(2005, 3300 words)
The essay includes a very detailed PESTEL analysis of the environment in which Wal-Mart is operating as well as a thorough Porter's five forces analysis of the retailing industry. The paper also scrutinises strengths and weaknesses of the company along with potential opportunities for its further development and possible threats to continued growth (SWOT). The author also concentrates on necessary resources/threshold competences needed to enter the industry and Wal-Mart's unique resources and core competences that enabled it to achieve its leading position. Recommendations are given on how Wal-Mart can secure its present position and continue its growth.
(2004, 4000 words)
The paper offers an overview of the automobile industry over the past decades focusing on the profile of BMW Group. The changes brought about by the development of the car market are discussed along the lines of micro-environment and macro-environment using the paradigms of PEST, SWOT, Porter's 5 Forces, Value Chain Analysis, etc. The importance of using advanced information technology is emphasised.
(2005, 17 PPP slides + 2750 words comments,)
This presentation is focused on investment banking industry and Goldman Sachs in particular. The presentation begins with overview of the industry and differentiation of different types of banks. Moreover, it presents the company (Goldman Sachs), the detailed overview of areas of its interests and operations including financials. Presentation goes on highlighting the core competitors of the firm, followed by the PEST, Porter's 5 forces and SWOT analyses. Finally, the presentation is reinforced by the word document, which contains the detailed comments for the first half of the slides, i.e. up to the models sections.
(2004, 3700 words)
The purpose of this report is to examine the competitive environment of Haagen Dazs and critically analyse its performance in the UK ice cream market. The discussion concentrates mainly on diagnosing the political, macro and micro-economic, socio-cultural and technological environment prevalent in the industry. An application of Porter's five forces analysis in an attempt to identify the best tactic to competitive advantage. It contains a critical analysis of the principal marketing activities including its position on branding, packaging, pricing, its distribution channels, promotion, marketing in relation to supply negotiations and marketing to other stakeholders.
(2004, 5000 words)
The paper reports on the performance of Benetton, conducting the environmental scanning of the company within the framework of SWOT, PESTEL, Porter's Five Forces, Product Life Cycle, Boston Consulting Group Portfolio and GE Multifactor Portfolio analyses. Product, Place/Distribution, Promotion and Price factors are looked at. Consumer attitudes and behaviour are discussed.
(2005, 4500 words)
This project provides a comprehensive strategic analysis of the Sony Corporation in the UK, including a PESTLE analysis, looking at the company's industry environment in terms of political, economic, social, technological, legal and environmental factors. Secondly, the project identifies the internal strengths and weaknesses of the company and the external opportunities and threats via a SWOT analysis. The third section of the project undertakes a Boston Consulting Group (BCG) matrix analysis, looking at the market share of each of Sony's primary product areas based on their profitability. The fourth section concerns itself with an analysis of market and product development strategies undertaken by Sony through use of an Ansoff matrix assessment. The project then consider the company's financial performance, including a brief summary of the company's human resource strategy, before making recommendations on how Sony can improve their strategy by identifying appropriate areas, products and services.
(2005, 6000 words)
This paper outlines the strategies of BP Solar, part of the BP Group and Shell Renewables, a strategic business unit of the Royal/Dutch Shell Group. These strategic business units operate within the alternative energy industry, which is considered to be the future of the global energy industry, currently oil-dominated. The paper sets out the varying strategies of the two companies, in particular, their approach to achieving a low cost strategy within the marketplace. The paper is in two parts. First, an analysis of the external environment is presented through a PEST and Porters five forces analysis, which is followed by highlighting the key drivers for change and critical success factors within the industry. The second part of the paper analysis the internal environment of the companies, highlighting their resources and capabilities, how they have used these to achieve the critical success factors outlined and finally what circumstances have lead to difficultly in achieving these.
(2003, 8000 words)
The paper reports on the performance of McDonalds offering an overview of its history and the present situation. The reasons for campaigning against McDonalds are outlined; its attractiveness to children is discussed. The components of the integrated service management at the company including productivity, promotion, education, etc. are analysed. Buying behaviour of the customers, communications, marketing ethics, and other issues are addressed.
(2005, 3500 words)
This case study, which looks at one of the worlds most well known companies, Coca-Cola Enterprises, examines the impact that the two initiatives, Total Quality Management and employee engagement, have had on the company. Areas theoretically and practically explored include strategic management, organisational change, and Human Resource Management.
(2003, 2000 words)
The paper reports on the performance of communications company Viacom analysing its external and internal environment. Macro-environmental analysis is performed within the PESTEL and Porters Five Forces frameworks. Viacoms portfolio of business is evaluated to outline the company's strengths and weaknesses. The author believes that the research could help Viacom to devise a strategy that will ensure its profitable growth. The paper is supplied with appendices containing more data about Viacom and its competitors.
Page
1>Page
3>Page 4>Page 5>Page 6>Page 7>Page 8>Page 9>Page 10>Page 11>
|
