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(2008, 5200 words)
This paper looks at McDonald's international strategy and financial performance for 2003-2007 presenting a plan for their market entry to Nigeria. The plan is based on the opportunities that exist in the market identified by the assessment of the sector and a consumer survey indicating consumer preferences. The assessment is made on the basis of macro and micro analysis of McDonald's position in the Nigerian fast food market conducted along the lines of PESTLE, Porter's Five Forces and SWOT models.
(2006, 3000 words)
The present paper considers various entry modes which might be suitable for entering the UK food market. The discussion relies on the findings from the analysis of macro forces which shape UK market and overall business conditions. Among the considered modes are: exporting, licensing & franchising, joint venture and wholly owned subsidiary. The discussion outlines the advantages and disadvantages of each of the mentioned modes and assesses the degree of their fit for the purposes of large foreign entity.
(2006, 800 words)
The briefing outlines major modes of entering international markets: exporting (direct and indirect), joint venturing (licensing, franchising, and joint ventures), and direct investment (acquisitions and wholly-owned subsidiaries). The author looks at advantages and disadvantages of each of the modes.
(2006, 3000 words)
The paper examines the effects of internationalizing hospitality and tourism under globalisation. Franchising theory and agency theory are reviewed highlighting economistsÌ opinions about the use of franchising and joint venture (JV) in international hospitality firms. Examples of JV in hospitality industry are given outlining their advantages and disadvantages.
(2005, 2000 words)
The paper reports on the tobacco industry in UK and India performing marketing mix analysis of British American Tobacco PLC (BAT), and discussing the regulations related to tobacco control, the cultural differences between India and the UK, etc. BATÌs expansion into the Indian tobacco market is analysed offering recommendations about the entry strategies.
(2006, 5000 words)
The paper reports on the Dieffenbacher group, an international production systems manufacturer, presenting the companyÌs profile, describing their competitive environment and analysing the prospect of opening a manufacturing site in China. Theories of foreign direct investment (FDI) are reviewed; the advantages and disadvantages of the Chinese market are identified along the lines of location and internationalisation.
(2006, 3000 words)
The globalisation of service industry revealed the necessity to develop the strategic of new market entry. The analysis of market attractiveness facilitated the decision making regarding modes of service firms’ entry and their further expansion into the new markets. The effectiveness of operation in the new markets depends on comprehensive marketing planning through application of marketing techniques.
(2006, 6500 words)
In corresponding to significant development of world economic and necessary trend of business internationalisation, universities are facing a great challenge to provide high quality education for today’s managers. This essay will explore possible strategies for UK Business Master Education entering countries in both Europe and Asian Pacific, including Hong Kong, China, Japan, Korea, Taiwan and Thailand in Asia, and Bulgaria, Poland, Kazakhstan and Czech Republic in Europe. First, there will be a general introduction of UK business master programme including life-cycle analysis, together with its SWOT analysis. That will followed by an intensive detailed analysis of the marketing situation of ten selected countries by using modified Porter’s 5Forces analysis from a new entrant point of view. The corresponding strategies to those ten countries respectively will be outlined by using tool of 4Ps after each 5Forces. Finally, there will be a brief discussion of the future trend and a conclusion followed.
(2005, 5500 words)
The paper reports on the international marketing strategy of Barrat Homes (Barrats), a UK house building company, describing their background, the reasons behind internationalizing their business and the plan of expanding to Germany. 4P marketing factors (Product, Price, Promotion and Place) are reviewed; external and internal analysis is conducted using SWOT; marketing objectives and entry strategies are identified.
(2006, 2000 words)
The paper examines the attractions of overseas markets and the problems facing companies wishing to expand into the international marketplace. Theoretical approaches to the impacts of the ‘shrinking world’ under globalisation are reviewed describing the differences between foreign and domestic markets along the lines of culture, gender, language, religion, etc.
(2006, 3500 words)
The paper examines the option of Sainsbury’s expansion to Poland conducting analysis of Poland’s macro environment (using PESTLE model) and micro environment (using Porter’s five forces model) and recommending the company’s management to focus on entering another country rather than Poland.
(2006, 7500 words)
The paper examines the optimal strategy for Fat Face’s expansion to a foreign market offering an overview of economic, political, legal and socio-cultural environments of Greece, Hungary, Ireland and Norway. Theoretical background of the study includes Hofstede’s theory of cultural dimensions, the theory of market entry modes, etc. The choice of the country for the company’s expansion is justified; a marketing plan is suggested.
(2005, 4000 words)
The paper reports on the plan of the UK company 3W, a security laminates producer, to expand their business to China. An overview of the company’s products, pricing and positioning is presented; the optimal mode for their entry to the Chinese market is described. The analysis of the Chinese market environment is performed including their market segmentation, communications, distribution channels, etc. mentioning Guanxi business relations.
(2005, 4000 words)
The paper reports on the expansion plan of Titan Industries Ltd, a leading Indian manufacturer of watch and jewellery, to the Turkish market conducting the company’s SWOT analysis, PEST analysis of the Indian economy, competitive analysis of the watch market (using Porter’s 5 forces model), PEST analysis of Turkey, etc. Market entry modes are reviewed; market segmentation and positioning are discussed; marketing mix analysis is performed.
(2005, 4500 words)
The paper reports on the entry of the globally operating Belgian brewery InBev with their product Beck’s Beer into the Mexican beer market. Strategic feasibility and financial viability of exporting beer to Mexico are assessed using primary research methods (a survey and a questionnaire) and secondary data analysis of academic literature, journals and periodicals. InBev’s background and strategic position are described discussing their motivation for entering Central and Latin America and analysing Mexican consumer behaviour. Recommendations are made about the company’s market-entry strategy, distribution, pricing, etc.
(2006, 7000 words)
The paper reports on the plan of entering the Chinese market for Harris Tweed, a UK woolen fabric manufacturer, reviewing the theories of international marketing and highlighting the strategies of a foreign market entry. Macro- and micro-environmental analysis of the company is conducted using the models of STEEPLE, Porter’s 5 forces, SWOT, marketing mix, etc.
(2005, 2000 words)
The paper examines the problems faced by “latecomer firms” in Korea, Taiwan, India and China in catching up with large global players, and the strategies in overcoming these problems including imitation, innovation, government intervention, acquisitions, brand marketing, etc.
(2005, 3900 words)
This project providing the marketing plan for Titan into six main parts: the First part will examine the micro level situation of the company in the India market, by using SWOT analysis. The Second part uses PEST analysis both Thailand and India as the macro level situation which analyzes factors that are important before entering international markets. The Third part, explains about marketing entry strategy decision that Titan will use to entry to Thailand. The Fourth and Fifth parts will explain about the Segmentation that Titan will select including Marketing Mix strategy that the company will plan to do. Finally, Porter’s Five forces explain about how the current situation of Thai watch market affect to the company.
(2004, 4000 words)
The paper reports on the expansion of Whirlpool Corporation to China describing the company’s background, the attractions of the Chinese market of home appliances, the results of SWOT and Porter’s Five Forces analysis of Whirlpool position and entry barriers, the competitive advantages and disadvantages of Whirlpool joint venture in China, analysis of their strategic performance, etc.
(2005, 1500 words)
The paper reports on Anthemedis Estate, a Greek wine company, examining their prospects of entering European wine markets. The background of the company and their potential target markets are described including the analysis of the competitive environment in several countries and selecting most suitable markets. The modes of foreign market entry are outlined; marketing mix analysis is conducted.
(2005, 3000 words)
The paper investigates the trade barriers to the US pump manufactures in South East Asia reviewing the problems related to joint ventures, market expansion, and risks of a foreign market entry. A case study of Power pumps joint venture is offered evaluating the risks of their prospective overseas investment.
(2006, 3000 words)
The work analyses the factors that enhance the political risks for enterprises that attempt to develop their businesses in new countries. Because of the growing interests of multinational companies in the booming economies of the world, the author conducts an elementary qualitative political risk assessment of India, primarily by surveying the available literature. The author also focuses on the sports broadcasting sector due to the growing interests of the Indian (And in general, Asian) population in world sports. India is characterised by an unstable and turbulent political environment which poses huge risks for potential investors. However, a patient and cautious approach which includes a establishing ties with the powerful political parties and prudent market segmentation is a good strategy for enterprises to adopt if they are to build a foundation within the Indian market.
(2005, 4000 words)
The paper offers a proposal for JPW Home Style, a London based furniture company, suggesting their expansion beyond the UK market. The problem of selecting a foreign market is addressed using the analysis of market-entry strategies and marketing communication mix. Options available to JPW are discussed; the risks and rewards of investing in foreign trade are outlined including those of the Russian market.
(2005, 2000 words)
The paper seeks to help Athemedis Estate, a Greek wine company, to select European markets for entry analyzing these markets on the basis of financial, social and other criteria. Market entry modes are discussed and evaluated; marketing mix analysis is conducted; the countries for wine export are recommended.
(2005, 2500 words)
The paper reports on the possible foreign markets for the Swiss confectionary company Chocoprima. Theoretical reasons behind the international expansion of businesses and the stages of the companys going global are reviewed using the Uppsala model, PESTEL analysis, company export analysis, network model, etc. Anticipated areas of concern are outlined.
(2005, 1500 words)
This report is about analysis of Europolis; A Vienna based Real Estate Company and its investment in CEE real estate market. It explores companys profile, operations in CEE, reasons to enter CEE market, and the success it gets to date in CEE market.
(2003, 3000 words)
The aim of this paper is to find the way in which ScotMed Company can increase its profitability. The option suggested is to find the profitable foreign market. This report analyses three different markets for entry by the company, their external environment (PEST) and company's internal environment (SWOT). Market attractiveness is also found important factor in selecting the foreign market. When the market is selected report suggest the optimal market entry mode, discusses financial risks and implications.
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