P/B/844. Efficiency in allocation of resources

The paper highlights the importance of the effective allocation of resources in modern business examining the concept of Pareto Efficiency and the welfare theorems. The issues of consumption efficiency, production efficiency, product-mix efficiency, etc. are addressed; the reasons behind market failure are outlined.

P/M/532. Benefits of resource-based strategic management

The paper reviews the development of strategic management focusing on the resource based approach. Present-day business environment is described; stretching on organisation resources and competence is considered as the best strategy. Examples of companies successful use of innovation, integration of skills, investment in brands, etc. are given.

P/B/496. Models used to examine strategic position

The paper examines the models used to evaluate a companys strategic position, known as E-V-R (environment-value-resources) congruence model, RBV (resource-based) model, I/O (industry organization) model, etc. Description of each model is provided.

P/B/407. Importance of resource-based view in strategic management

The paper seeks to understand if a resource based view (RBV) can help in formulating a companys strategy. Various approaches to the concept of strategy are reviewed; RBV practical applications are outlined showing its benefits and shortcomings.

S/M/75. Marketing strategy and Operations Strategy

This report provides an understanding of both marketing and operations managements aspects and covering the issues of integration between marketing strategy and operations strategy approaches to common business problems and conflicting objectives.

S/M/62. The Integration and Conflicting Objectives between Marketing and Operations Management

The paper aims to review the chapter ¡New-product development and product life-cycle strategies in Principle of Marketing (Kotler and Armstrong 2001) and chapter ¡New product planning in An Introduction to Operations Management (Waters 1991) to discuss the integration and conflicting objectives between marketing function and operations function. The following paper will give short briefs of what the two chapters about and then discuss the integration and conflicting objectives between the two functions individually, and finally suggesting how management should solve conflicting objectives in order to avoid competitive disadvantage of organizations.

P/M/243. Resource Based View (RBV) of the firm

This essay analyses whether the 'resource based view' (RBV) of the firm and emphasis on the importance of the business environment provide accounts of competitive advantage which are superficially different but fundamentally the same.

C/B/74. Why do conflicts between marketing and operations arise?

This paper analyses the concepts of marketing and operations. It investigates the nature of conflicts which arise between these business departments, its causes and the importance of work in conjunction of marketing and operations departments. Report also attempts to explain the major issues which an Operations Manager might encounter when working closely with the Marketing Department and How can a combined Operations/Marketing approach contribute to corporate strategic objectives? Arguments of the report are illustrated by real life example of Hotel.