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International Business in China

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All Subjects>General Business> International Business in China (page 1)

C/B/1103. Tata Nano: international marketing

(2008, 3200 words)

The paper reports on Indian company Tata Motors and their new ultralow-cost car Tata Nano. The issues of the international automobile market are addressed including high competition, the opposition from Green lobbyists, increasing energy prices, etc. The opportunities for Tata Nano to enter China are considered evaluating Chinese automobile market.

C/B/725. Master's Dissertation. The Impacts of WTO Accession: The Case of China

(2007, 16 500 words)

This dissertation assesses the impact of China's membership of the WTO. It does this by examining the economic, employment and welfare-based changes that have occurred pre- and post-China's WTO accession using time series analysis. The dissertation would be useful for anyone interested in the WTO, China, as well as those wanting to understand how to use quantitative methods to address research hypotheses.

S/B/226. Starbucks in China

(2007, 4000 words)

The paper reports on the performance of Starbucks coffee houses in China presenting the company's background, the history of their expansion to China and an overview of their strategies. Environmental SWOT analysis of Starbucks is performed; the culture of coffee drinking in China is described; the value of Starbuck's products is assessed. Recommendations are suggested to strengthen their position in the Chinese coffee-outlet market.

C/B/623. Managing in Asia: Outline and assess the major contributions of oriental ideology to the economic growth of East Asia

(2007, 1900 words)

The principal focus of this discussion is on the extent to which oriental ideology affects the economic growth of Asia, the markets and networks as well as challenges of entrepreneurship within China and other countries. We discuss Chinese entrepreneurship, business networking and sociology, as well as economic growth from the perspective of Confucianism and other ideologies. All the major East Asian economies including China, Hong Kong, Japan, South Korea and Taiwan are studied here and special focus is thus on Chinese entrepreneurship and business networking.

C/B/591. Market Potential and Risk Analysis: International Business

(2007, 2500 words)

This report has been aimed at analysing potential new markets for the entry of a British luxury goods company. China and India has been chosen as the two emerging markets with potential for the British luxury brand and therefore a comparative analysis has been provided in this report.

S/B/220. Chinese business environment

(2006, 4000 words)

The paper examines business and economic environments in China analyzing the Chinese market characteristics, the structure of distribution and retail channels, the issues of logistics, transportation, telecommunications, foreign investment, outsourcing, etc.

S/B/213. Proposal. Doing Business in China: European cosmetics in a diverse market

(2006, 1500 words)

The paper offers a research proposal into the expansion of the European cosmetic companies to the Chinese market presenting an overview of the cosmetic industry and focusing on the strategy of LVMH (Louis Vuitton Moet Henessey) brand in entering China. The methods of the research are discussed; difficulties in obtaining research data are identified.

E/E/64. Hong Kong-China Business: Attentions and implications from the recent China's economic data

(2006, 3500 words)

The paper examines the growth of Chinese economy analyzing the implications of the recent economic data for foreign direct investment (FDI), foreign trade, etc. The factors increasing and constraining the country's economic growth are outlined. The impacts of China's GDP revision on Hong Kong are discussed.

E/E/60. Foreign direct investment policy in China

(2006, 2000 words)

The paper examines the effects of foreign direct investment (FDI) on the economy of China discussing the country's transition to free market economy, the stages in FDI policy development, the benefits of FDI in China, the future prospects for FDI in China, etc.

C/M/395. Research Proposal. Trade between China and UK

(2007, 1600 words)

This proposal is focusing on international trade between China and the UK. The study examines Tesco the UK-base retail company operating in China. The research examines the success of international investment of Tesco in China. It focuses on evaluating the perception and attitude of Chinese shoppers toward Tesco. The study also investigates international marketing strategies of Tesco and consumer behaviour of Chinese buyers.

E/B/274. Motorola's position in China

(2006, 3000 words)

The paper reports on the position of Motorola in China analysing the environment of the Chinese mobile phone industry, outlining Motorola's strategy for total customer satisfaction, and conducting analysis of their value chain, core competences, strategic resources, etc. Recommendations are made about the ways to improve Motorola's business position in China.

S/F/94. Dissertation. What did cause the amount of NPL (Non-performing Loan) rising in China during the year 1985-2000?

(2005, 7500 words)

China has achieved outstandingly high economic growth rate, rapidly expanding the foreign trade, and massive capital inflow. The objective of this dissertation is attempted to answer the question about what causes the amount of NPL rising in China during the year 1985-2000. In order to analysis the NPL problem, it is firstly followed by an literature review the causes of NPL in China and then conduct an empirical evidence to show the relationship between the Soft Budget Constraints (SBCs) and NPL problem in China during the year 1985-2000.

C/B/510. Business Plan of Kid-friendly Mobile Phones in China

(2006, 4000 words)

This business plan introduces an investment project of making and selling kid-friendly mobile phones in China. The mobile handset market in China has witnessed a fast growth trend in the last decade. However, kid-friendly mobile phones are still new to Chinese customers. The investment project provides details to set up Kidfone Limited to manufacture and market kid-friendly mobile phones in China. The growth strategy of Kidfone Limited is to provide multi-function mobile phones with good quality and low prices for Chinese customers. The company's main product, Kidfone mobile, integrates a number of special features, which cater to both children and parents' needs. Children can use Kidfone mobiles to make calls, inform others about the user's location, check mathematical formulae, look up English and Chinese dictionaries, and play intellectual games. Kidfone mobiles are based on the network Personal Access System (PAS), which utilises a fixed-line carrier's existing switches and billing systems. Compared with GSM mobiles, Kidfone mobiles can have much reduced radiation and reasonably good signals within covered areas since they are based on fixed telephone lines. The business plan further outlines the time plan, market research, marketing strategy, and financing analysis to demonstrate the feasibility of the project.

C/B/501. Proposal. The Differences between Chinese and UK Banking Strategies and Efficiency: The Changes after Joining WTO

(2006, 1500 words)

This study focuses on the banking system in China after it becomes a member of WTO. This paper examines the changes after China entering and the affects of WTO policy toward Chinese banking system. The research also identifies the differences between the UK retail banking to that of Chinese banking system. The study showed that joining WTO gives both advantages and disadvantage to Chinese finance market.

C/B/499. Master's Dissertation. Export Competitiveness in the Chinese Textiles and Garment Industry

(2006, 14 000 words)

This dissertation examined the nature of export competitiveness in the Chinese textiles and garment industry, focusing specifically on the US and UK markets. Relying heavily on Porter's diamond as a framework for national (and as a result, international) competitiveness, the dissertation analysed how the Chinese textiles and garment industry was able to improve its competitiveness in the US and UK markets. In so doing, the dissertation examined the global changes in trade in textiles, the WTO and its impact on the global textile and garment industry, as well as the relevance of factor conditions, demand conditions, related and supporting industries, firm rivalry, strategy and structure, and government actions on competitiveness in this industry. The dissertation would be useful for anyone interested in the literature on competitiveness, in particular, Porter's approach to the competitive advantage of nations.

E/E/45. The Renminbi

(2006, 7500 words)

The paper addresses the issue of the undervaluation of the Chinese currency, renminbi. An overview of the Chinese exchange rate policies is presented; economists' opinions about the problem are reviewed highlighting the position of the USA towards the revaluation, the impact of undervalued renminbi on developing countries, etc.

C/B/464. Master's Dissertation + Proposal. An examination of liability of foreignness in the Chinese office electronics industry (cases of Canon, Ricoh, and Xerox)

(2006, 12 000 words + 1600 words)

This dissertation examines the notion of liability of foreignness, a concept suggesting that when firms enter international markets they face certain challenges and/or disadvantages. In this case, these challenges are assessed as they apply to the Chinese office electronic industry, and in particular, the three largest firms, Canon, Ricoh and Xerox. This dissertation would be particularly useful for anyone interested in the literature on liability of foreignness, the internationalisation process and market entry modes.

E/B/132. Dieffenbacher’s international strategy and expansion to China

(2006, 5000 words)

The paper reports on the Dieffenbacher group, an international production systems manufacturer, presenting the company’s profile, describing their competitive environment and analysing the prospect of opening a manufacturing site in China. Theories of foreign direct investment (FDI) are reviewed; the advantages and disadvantages of the Chinese market are identified along the lines of location and internationalisation.

C/B/435. Government administration and economic development: The case of Japan and China

(2006, 3500 words)

This paper assesses the effect that Government administration has had on economic development in Japan and China, comparing their similarities and differences. It charts the changes in Government administration and economic development over time to illustrate these similarities and differences. The paper suggests that the two countries have followed very different routes to development, which has been underpinned by Government administrations that are very different to those found in the West.

E/B/103. Problems of IKEA in China

(2006, 2500 words)

The paper reports on the performance of the Swedish retailer IKEA in China reviewing the company's background and the challenges accompanying their expansion to the Chinese market. Cultural differences between Scandinavian and Chinese business relations are reviewed discussing mutual influences and similarities in management styles.

P/B/623. Chinese businesses: guanxi networks

(2006, 1000 words)

The paper examines the role of personalised networks of influence in China known as guanxi networks reviewing the culture of Chinese businesses, the background of guanxi relationship, the difference between eastern and western approach to human resource, the difficulties in international trade with China, etc.

E/B/52. DISSERTATION. Effects of the WTO on the Chinas car market

(2006, 10900 words)

This paper researches the influence that World Trade Organization will bring to Chinas car market. The paper is divided in five chapters which include the introduction to the research, the review of related literature, the research methodology, the analysis of data and a concluding chapter. In this paper an effort has been made to research an overview of Chinese car market, a brief introduction of WTO and WTOs regulations specify on this market, the existing market competition between Chinese domestic and foreign import cars in China, what would be the impact that WTO bring into Chinese car market, as WTO could decrease the price of import cars and how will Chinese domestic products defend their market place? Also analysis the competition of Chinese car market between domestic products and import products, specify on how will WTO influence this market. The project was done by using both primary and secondary research methods. The secondary data was collected from various published resources, especially on the internet; the primary data was collected by questionnaire and interview. China is joint to the World Trade Union (WTO); this is obviously a big step for the country to move forward to introduce itself to the world. But WTO regulates the country to set up the import tariffs to a worldwide level, which would bring down the price of the import cars, and made the competition in this market seems never harder. So this research paper will focus on how do WTO influence Chinas existing/potential market competitions. And also how do the domestic products compete with the import products, as the WTO will bring down the price of import cars.

C/B/359. What would make India more attractive for FDI than China?

(2006, 3600 words)

Since the economic reforms in China began in 1978, China has shown rapid economic progress. India on the other hand, began its economic reforms very late but with development of a strong IT base and with possibilities for large labour market and huge consumer base, it is slowly transforming itself as one of the most attractive regions for investment options in Asia leaving behind China in its ability to attract FDI. This study compares the advantages and disadvantages of investment in India and shows why MNEs may consider India as a better option for investment than its neighbouring China. The social, cultural, political, economic and cultural factors are highlighted in the discussion.

C/B/339. Financial Direct Investment: Chile vs China

(2006, 3500 words)

This paper investigates and analyses two countries for their potential for foreign direct investment (FDI) by an original equipment manufacturer of electronic components. The investigation identified aspects of each country using such tools as PESTLE analysis and Porters Diamond factors. The investigation found that Chile is an attractive country in which the company should invest. Factors leading to that decision were issues such as the levels of employees skills, financial incentives offered access to trading blocs such as MERCOSUR and NAFTA. The Chilean culture was also investigated. Using Hofstedes four dimensions, it was found that the prevailing culture in Chile is strong uncertainty avoidance, a collectivist culture with high power distance. These dimensions were discussed in relation to the implications that they have for management styles and HR strategies. The report also made recommendations regarding the appropriate marketing strategy. It was suggested that a Global Marketing Strategy should be adopted.

S/B/160. Dissertation. MNCs and FDI in China

(2005, 8600 words)

Although most people believe that FDI played a largely positive role in China's economic development during the reform, there are also concerns that FDI may bring detrimental effect to the economy. Thus, both the business environment and governmental policies towards all these subsidiaries are changing all the time. This essay is written to explore the investment and development strategies of MNCs in such a complex market. Both case studies and quantitative research will be listed to outlines the role of MNCs and their strategies for the growth and development in China. This research tends to analyze their strategies of MNC both from the "micro and macro" perspective. In this essay, Chinese business environment will be discussed firstly, and then the case study of the American Copier Company Shanghai (ACC Shanghai) will be adopted to understand MNC's strategies and development positions in detail. Finally, the brief connections between the production and the environmental impact will be discussed, since this relationship is at the heart of the future development of the geo-economy.

S/B/90. H&Ms Entry into China

(2004, 3500 words)

This report focuses on H&Ms international expansion. Due to the economics of scale and some other reasons, H&M needs to continue expanding into other countries. After analysis of four selected countries, China is targeted as the country which H&M should expand into. To survive in the rapidly changing environment, H&M needs to track trends occurring in the market. These trends can be translated into opportunities and threats, which H&M has to face in the future, supported by H&Ms organizational strengths and blocked by its weaknesses. On the basis of the SWOT analysis, H&Ms international marketing objectives are to open 20 stores in 4 big cities in four years and the growth rate of new stores is set at 8% and the annual sales growth rate is also 15%. The current entry strategy adopted by H&M is wholly owned subsidiaries, which is not suitable for its entering China for its lack of China market knowledge and culture. In order to achieve its objectives, H&M should offer unique product mix for Chinese market when it enters into the market. The paper will give H&M Company detailed strategic suggestions for its entry into Chinese market, with five main parts: internationalization, foreign market segmentation and targeting, environmental analysis by SWOT, international marketing objectives, foreign market entry strategy and product/service mix preparation.

C/B/149. Overview of Honda's Operations in China

(2004, 4000 words)

The report addresses specific attention to the Honda's operations in China. Carefully looking at the economic state of China and its automotive industry, the competitive advantages employed by Honda to enter the market and successfully stay there, various measures of company's very success in this particular market as well as related to the overall picture. Finally, the report is critically evaluating the current company's position in order to attempt to predict its future in terms of ten year period in China.

S/B/43. Guide to Successful Negotiating within Chinese Culture

(2004, 4000 words)

This paper looks at the affects of culture on the negotiating process. The format will be of an educational document for business people who are intending to deal with the Chinese in any form of business negotiation ranging from single deal meetings through to longer-term relationships such as the creation of partnerships or subsidiaries. The paper will look briefly at the Chinese economy and how culture affects daily life, give a view of sound generic negotiating techniques, examine how culture affects techniques and styles of negotiation and concludes by giving the business person 10 best practice ?tipsŽ for negotiating with the Chinese.

C/B/19. International business. Chinese township and village enterprises in transition. The reasons for success.

(2002, 1700 words)

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