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(2008, 1000 words)
The paper examines theoretical approaches to strategic analysis discussing Porter's Five Forces model and identifying the key components of competitive advantage. References are made to relevant examples from various companies' strategic profiles.
(2006, 2000 words)
The paper examines the network of the relational contracts within and around a company known as ‘architecture’. Types of relational contracts are described; the role of architecture as a distinctive capability in achieving competitive advantage is highlighted pointing out possible disadvantages of architecture.
(2005, 3500 words)
This paper examines the idea that people are the prime source of competitive advantage in an organisation. Areas such as ICT, business process re-engineering, buying power, and products are analysed. The paper uses a public sector case study organisation and examines how this organisation selects and recruits staff. Methods of selection such as the ?Classic Trio? ? application forms, interviews and references ? are analysed, along with the use of agency staff, selection testing, and competencies. The paper concludes by making recommendations for recruitment and selection in the case study organisation.
(2005, 2000 words)
The paper reports on the seminar devoted to the role of innovation in achieving competitive advantage. Definitions of both notions are given discussing PorterÒs generic strategies and reviewing academic opinions about the correlation between market performance and product development, the risks involved in innovation and the approaches to risk mitigation.
(2006, 2000 words)
The paper reviews the theory of competitive advantage by Michael Porter in the context of other theories related to the evolution of strategic approaches to business.
(2005, 4000 words)
Everyday in our lives, we are exposed to Information Technology (I.T.) in one way or another. From a simple cash withdrawal via the Automated Teller Machine (ATM) or looking through consolidated company reports, they all involve systems. With technology advancement, the business world has been revolutionized. Organizations are increasingly dependent on I.T. developments to help them, not only in running their day-to-day businesses but also to achieve competitive advantage. With globalization, competition increases. Hence, organizations are forced to adopt new business approach to gain market share and increase revenues. This paper explores the four main components of the Information System, namely Hardware, Software, Data Management, Telecommunication and Network Technology, and talks about how each of the components can help organizations in achieving competitive advantage.
(2005, 3700 words)
In todays business world we often hear companies attempting to achieve competitive advantage through the use information technology. Moving along this area, e-business has evolved and is growing rapidly. E-business is viewed as a critical strategic marketing tool to achieve key business values, which direct or indirectly impacts the bottom-line of an organization. This paper focuses on the modern transformation of traditional organizations to integrated enterprises that share a common database. It also highlights the enhancement of business values from different angles such as the company, customers and business partners through the use of electronic-based cross-functional enterprise systems such as Customer Relationship Management (CRM), Supply Chain Management (SCM) and Enterprise Resource Planning (ERP).
(2006, 3000 words)
The paper examines the effects of using IT innovations on a companys performance defining the concept of competitive advantage, the sources of competitive advantage, the importance of resources, competitive capabilities and IT capabilities. Conclusions are made about the advantages provided by IT using the examples of various companies as illustrations.
(2005, 3000 words)
The paper reports on the competitive advantages of Dell, the worlds leading producer of computer systems, providing the companys profile and analysis. Definitions of Ñcompetitive advantage are given; Dells industry is reviewed using Porters Five Forces analysis and the Value Chain model; the companys functions and strategies are outlined.
(2005, 1500 words)
The paper reports on the debate around competitiveness focusing on the ideas of Michael Porter in his work ÓThe Competitive Advantage of NationsÔ including the attributes of nations interaction, economic clusters, etc. Critique of Porter by Paul Crugman is reviewed highlighting different ways of understanding competitiveness.
(2004, 2900 words)
This paper will examine current articles relating to relationship marketing, and will demonstrate the applications of relationship marketing in retailing through the case of the Marks and Spencer Retailer.
(2004, 14500 words)
This dissertation aims to investigate whether knowledge management can help organizations to gain competitive advantage. Literature review looks into the different perspectives of knowledge management and investigates how knowledge management can be used by organizations to achieve competitive advantage. In the second part of the dissertation theories are being critically analysed and illustrated with examples of different companies. This dissertation is only based on the secondary research and does not contain the methodology chapter.
(2004, 1500 words)
This essay discusses the notion that the exploitation of employee knowledge may ultimately provide competitive advantage. Essay analyses various approaches, methodologies and frameworks relevant to the discussion.
(2003, 16000 words)
This dissertation aims to investigate how companies can gain competitive advantage through strategic and technological innovation. Analysis of the dissertation suggests that to gain competitive advantage companies must integrate innovation in their long-term strategy. This dissertation is only based on secondary research and does not contain the methodology chapter. Dissertation also refers to the case study of one company and stresses upon the findings derived.
(2004, 3900 words)
The paper examines the roles of both entrepreneurial networks and the use of innovation in SMEs, in allowing companies to gain competitive advantage. The paper starts with literature reviews of the nature of competitive advantage in SMEs and how it differs from their larger counterparts, before reviewing literature on the use of entrepreneurial networks and innovation in SMEs. It then looks briefly at how a case study company, The Webber Health and Fitness Club, has used these two factors to gain competitive advantage. Finally, the case study is linked to the literature, and appropriate conclusions are made.
(2004, 8000 words)
The aim of this dissertation is to determine whether branding and brands are important for businesses to gain the competitive advantage on the market. To narrow down the topic dissertation focused on one industry (football). Dissertation provides extensive but focused literature review on branding and presents primary research (in the form of survey). For more information on this dissertation please contact us.
(2004, 2000 words)
This paper outlines and evaluates the impact of culture on the International Business Environment highlighting the differences between domestic and international operations. Examples in the paper indicate the practical differences between home and foreign business operations and highlight how organisations conduct operations in unique environments from their own home country. Advice is given to help managers gain success and operate efficiently in multicultural environments to fulfil their objectives and the mission of the company as well as to operate effectively and efficiently.
(2004, 4000 words)
This paper examines the extent to which organisational knowledge can be considered the firm's most important source of sustainable competitive advantage. The writer argues, that although knowledge can bring considerable economic rents to the firm, it is the management of the knowledge, rather than the knowledge per se that is of value to the firm. The writer also argues that whilst 'knowledge' has pervaded the management consultancy zeitgeist, its organisational relevance is limited to a niche number of firms, and cannot therefore be considered as the universal source of competitive advantage.
(2004, 2500 words)
This report aims to analyse how Dell use its global supply chain to create sustainable competitive advantage thoroughly critical evaluation of DELL's strategies. Lean supply chain and agile supply chain models are applied to DELL to analyse Dell's supply chain management practices. Dell's advanced value chain is explored coupled with its management strategies in PC industry. In addition, some pitfalls are demonstrated as well as future directions in the following sections.
(2003, 2500 words)
This essay aims to outline the main competitive advantages that arise from successful clusters and industrial districts in the context of MNE (MNC). It consists of the following sections: definition and overview of clusters and industrial districts; their role in increasing competitiveness, their role in determination of the optimal location for MNEs. Reference to the work of M Porter is being made. This essay outlines several strategic competitive advantages the firm could benefit from successful clusters and industrial districts.
(2003, 1900 words)
This essay is discussing the value and importance of innovation in developing and sustaining competitive advantage and argues if companies should relay upon the innovation when attempting to develop competitive advantage.
(2003, 500 words)
Definition of competitive advantage, sources of competitive advantage, marketing strategies for competitive advantage, industry being the source of competitive advantage, Porter's diamond, Porter's 5 forces
(2003, 1000 words)
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