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Business ethics

Marketing Ethics

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All Subjects>General Business>Business ethics

C/B/1041. Consequentialism and business practice

(2008, 2400 words)

The paper examines the features of consequentialist ethics and socially responsible behaviour in relation to the UK flower providers and retailers. The ethical issues of providing out-of-season flowers are addressed considering the position of consumers towards the issue and suggesting grounds for the consensus.

C/B/763. Discuss exactly what, if anything, BAE System has done wrong in its dealings with Saudi Arabia

(2007, 1000 words)

This paper looks at the controversy related to the alleged bribery in BAE Systems-Saudi Arabia deal known as Al-Yamamah. The discussion highlights the areas where BAE Systems can be criticized for using unusual procedures of arms dealing.

E/B/246. Managing Ethics in Organisations

(2006, 2500 words)

The paper addresses the problems of international business ethics reviewing theoretical approaches to corporate culture management and conducting a case study of the AWB (Australian wheat exporter) wheat deals with Iraq. The behaviour of the company's senior management is analysed in the context of the theory of cultural relativism discussing the legal aspects of their actions and the alternative courses of actions.

E/B/225. Business Ethics in Boeing Corporation

(2006, 5500 words)

The paper reports on the problem of business ethics in Boeing Corporation providing the company's profile and critically discussing the flaws within Boeings corporate culture including gender discrimination, sexual harassment, etc. A plan of dealing with the problems is offered.

E/B/193. Breaches of business ethics

(2006, 2500 words)

The paper examines the issues of business ethics reviewing ethical theories of egoism, utilitarianism, virtue, relativism, duty, respect, etc., and applying them to the analysis of the cases of corporate corruption and fraud scandals in Australian businesses over the past decade.

E/B/161. Business ethics: bribery and corruption

(2006, 2000 words)

The paper examines the outcomes of bribery and corruption conducting a case study of the international activities of Sovereign PLC, a British mining corporation. Effects of bribery on international trade are outlined; the causes and consequences of illegal practice of bribery in developing countries are discussed. The issues of business ethics are addressed; the role of sales and marketing management in contemporary business is emphasized.

E/B/159. Ethical audit of Green & Black

(2006, 3000 words)

The paper reports on the chocolate company Green & Black (G&B) reviewing their history, analysing their position after the acquisition by Cadbury Schweppes in 2005, and focusing on the companyÌs ethical stance. Kantian ethical theory is reviewed discussing the 'ethics of duty', the 'ethics of rights', the 'ethics of justice', 'virtue ethics', etc., and applying it to the practices of Cadbury Schweppes after the take-over of G&B. General issues of business ethics are addressed.

E/B/150. Social, cultural and ethical dimensions of business

(2006, 2000 words)

The paper examines the role of social, cultural and ethical factors in organisational development conducting a case study of an international marine contracting organization, and addressing the issues of alcohol and drug abuse, illegal smuggling of firearms, health and safety issues, sexual discrimination, flexible working hours, etc.

S/B/145. Introducing and Implementing Business Ethics Code within an Organisation

(2006, 2800 words)

Many organisations require their managers and staff to follow a code of ethics. The paper examines the benefits of introducing one and outlines a process that can be adopted to create and implement such a code in an organisation

E/B/130. Business ethics and responsibilities

(2005, 7000 words)

The paper examines the role of ethics in business reviewing the theories of justice, and discussing employer/employee relationship, workplace culture, moral and legal responsibilities of the corporate governance, the issues of misleading advertising, the need for environmental protection, etc.

P/B/851. Theory and practices of business ethics

(2006, 3000 words)

The paper argues whether there is a universally correct way of conducting business looking at the theory of business ethics, social and economic responsibilities, utilitarianism, Kantianism, etc. Ethical practices of the Body Shop, Tesco and BP are reviewed.

P/B/843. Theoretical and legal approaches to race discrimination

(2006, 2500 words)

The paper addresses the issue of racial discrimination in the workplace reviewing academic approaches to the ethical aspects of the problem, i.e. RawlsÌs theory of justice, the consequentialist and non-consequentialist theories, KantÌs theory of the ethics of duty, etc. The companyÌs responsibility in promoting race equality is discussed with reference to the Race Relation Act.

E/B/115. Ethical and commercial issues of persuasion in pharmaceutical advertising

(2005, 3500 words)

The paper examines the persuasion techniques of direct-to-consumer (DTC) marketing conducting a case study of US pharmaceutical companies and analysing their manipulative tactics in the DTC advertising of drugs. The conflict between the ethical and the commercial company objectives is addressed highlighting the impacts of presenting misleading information. Recommendations are made about the content of pharmaceutical advertisements.

S/B/135. ËThe only ethical responsibility of business is to maximize the profit for the shareholderÌ do you agree?

(2006, 2300 words)

This paper examines the statement "The only ethical responsibility of business is to maximise the profit for the shareholder". It highlights other ethical responsibilities of a corporate.

P/HR/302. Drug testing of employees: ethical and economic issues

(2006, 1000 words)

The paper examines the ethical and economic aspects of introducing compulsory drugs tests for employees presenting arguments for and against this measure, discussing the issues of privacy and highlighting the importance of confidentiality.

P/B/764. Report on ethical practices of TATA Group (India)

(2004, 2000 words)

The paper reports on the ethical practices of an Indian company TATA Group reviewing academic literature on organisational ethics, corporate social responsibility, etc. The background of TATA is related highlighting their philosophy and core values. TATA’s business model and the code of conduct are reviewed describing their contribution towards environmental sustainability, the HIV/AIDS programme, key success factors, etc.

P/B/757. Boycotting: history, theory and Coca Cola case study

(2006, 2000 words)

The paper examines the impacts of boycotting Coca Cola products through websites. The background of Coca Cola is reviewed; the history of boycotts is related; their key characteristics are outlined; their effectiveness is evaluated. The reasons behind the boycott of Coca-Cola are identified suggesting protective strategies to be adopted by organisations against boycotts.

P/B/756. Ethics in business: theoretical framework and examples

(2006, 2500 words)

The paper identifies the difference between ethics and morality providing definitions of both concepts, discussing the issues of business ethics management, the principles of virtue ethics, utilitarianism, etc. and making references to the personal work experience of the author.

P/B/701. Issues of business ethics

(2006, 2500 words)

The paper examines the issues of business ethics discussing recent scandals caused by unethical behaviour towards the environment, deceptive practices, etc. The need for stricter laws is discussed arguing the consequences of a lack of trust in a business and offering recommendations in establishing an effective ethical programme.

C/B/408. Nike and its labour practices in Asia

(2006, 1000 words)

The essay is based on the case study ‘Nike ‘Sweat Shops’. The author discusses various points of view – pro and contra – on Nike’s labour practices in Asia, where it sub-contracts its production. Arguments of those who support Nike include the adoption of the Code of Conduct, regular checks, as well as the commissioned research into work conditions at Asian factories. The opposing side doubts the impartiality of the research and its limited nature and argues that the Code of Conduct is not being properly enforced. The paper concludes with the author expressing his personal opinion on the debate.

P/B/615. Organisations’ strive for legitimacy: causes and effects

(2006, 1500 words)

The paper addresses the issue of legitimacy examining the mechanisms of institutional environment, i.e. mimetic isomorphism, coercive isomorphism and normative isomorphism, and arguing if legitimacy causes organisations to become more similar.

P/B/607. Political bribery: case study of Olivetti

(2006, 2500 words)

The paper reports on the corruptive activities of Olivetti, an Italian electronics manufacturer, presenting a case study of their political bribing history over 1980s and discussing the violation of moral principles from the actual and theoretical perspectives. Recommendations are offered to Olivetti management on combating the control of the Italian government.

P/B/571. Why do organisations strive for legitimacy?

(2006, 1500 words)

The paper examines the factors which influence the behaviour and performance of organizations focusing on the status of legitimacy. Definitions of legitimacy are reviewed; examples of organisations acting legitimately are given; the lack of legitimacy at Nike known for using cheap labour and poor working conditions is discussed. The reasons behind striving for legitimacy are outlined.

E/B/46. Relationship between business and religion

(2006, 1000 words)

The paper examines the role of religion in business touching on the issues of social harmony in society, ethical choices, corporate behaviour and decision making. The trends in religious activities are outlined including the influence of business ethics on religious practices.

C/B/303. Racial Discrimination in the Workplace: Theory and Practice

(2005, 2600 words)

This article draws up a theoretical analysis of the issue of the workplace racial discrimination. Consequentialist approach to the analysis suggests various business effects for three main stakeholders groups of the company, labour, and customers. The main emphasis of the article is given to the literature review and the contribution of Becker to the contextualizing approach of discrimination and wage discrimination. Discusses whether competition has any impact on discrimination and racial wage discrimination.

S/B/92. What distinguishes ethical from unethical business activity and how significant are the principles of business ethics in modern business?

(2005, 2400 words)

There are many views in modem society as to what is moral or ethical and what is not. This essay distinguishes what is ethical business activity from that which could be considered unethical business activity and define how significant these principles are in a modem business. Societys well-informed consumer and stakeholders have never before been more interested in what a company stands for.

S/B/79. Enron, WorldCom and Arthur Andersen: why did they fail? (topical issues of business ethics and corporate governance)

(2005, 3000 words)

The essay analyses the cases of Enron, WorldCom and Arthur Andersen and uncovers reasons of their failure using various ethical paradigms and models. The paper focuses on topical issues of corporate social responsibility and business ethics and touches upon the concept of whistle-blowing.

P/B/285. Literature Review on Green Business

(2004, 1500 words)

This paper provides critical literature review on businesses environmental responsibilities and analyses different views on the concept of ´green businessŽ. Paper looks into the concepts of Green evangelism; analyses consumer awareness; investigates the link between being ´greenŽ and profitability of the company and is looking at the issues of Corporate responsibility.

S/B/56. Critically explain how Sir John Browne, CEO of British Petroleum, representing the interests of big business, and Dr. Vandana Shiva, the famous environmentalist, championing poverty and anti-globalisation, respond to the growing environmental crises of our times.

(2003, 3500 words)

During the 2000 Reith Lectures, Sir John Browne of BP and Dr. Vandana Shiva, the famous environmentalist, presented the interests of big business and poverty and anti-globalization respectively on the growing environmental crises of our times. Referring to Gaia theory, systems thinking, system dynamics, sustainability, technology, globalization, poverty and the differing philosophical stances of big business and environmentalists, this paper gives a personal, detailed account of some of the key environmental issues affecting society today.

S/B/49. 'Should businesses strive to be ethical?' Critically Discuss

(2004, 3600 words)

This report provides a positive mostly teleologically based argument to the question 'Should businesses strive to be ethical?'. The report provides a background to business ethics and highlights some of its ethical theories and moral philosophies such as the consequentialist theories of teleology which incorporates 'egoism' and 'utilitarianism' philosophies. And also the non-consequentialist theories of deontology which can be split into 'Kantian' and 'natural law ethics'. The report then discusses three statements which contain ethical questions and highlights the possible consequences and effects of not acting ethically, as well as the tangible and intangible benefits that businesses may receive from acting in an ethical manner. Case studies that are included include that of McDonald's, Shell, Mitsubishi and Enron.

P/B/239. To what extent are ethical standards determined by organisational pressures as opposed to being individually determined? Illustrate with reference to Enron

(2004, 4500 words)

This essay discusses the extent to which ethical standards are determined by organisational pressures as opposed to being individually determined illustrating the case of Enron. Essay refers to: organisational factors (e.g. culture; climate and human resource issues) and to individual factors such as psychological considerations.

C/B/128. Can a corporation have a conscience? Do you believe that a corporation has any moral responsibility beyond political and legal obedience? Discuss critically.

(2004, 3500 words)

This report investigates whether a corporation can have a conscience and whether corporations have any moral responsibility beyond political and legal obedience. The report defines Corporate Social Responsibility (CSR); Benefits of CSR, Human and Social Perspective of CSR; Country and Culture Impact of CSR, Business Ethics vs. Corporate Ethics; Ethical Considerations of HR Perspective; Marketing Perspective of ethics and CSR as well as Ethical CSR, Altruistic CSR and Strategic CSR.

C/M/88. Literature review on Corporate Social Responsibility and Ethics

(2004, 5000 words)

The aim of the following literature review is to identify the most important and knowledgeably important academic and practical works throughout the past decade upon the concept of Corporate Social Responsibility (CSR) and Ethics. The report should gradually flow thought the history of the concept, definitions, academic and practical view of various writers, including the appraisals and criticisms as well as real live examples if applicable. Moreover, draw certain linkages towards the other paradigms. Finally, the conclusions and recommendations should be taking place upon the development and current stance of the concept and its future respectively.

P/B/15. Social Responsibility in Business

(2002, 2600 words)

Introduction Increasing awareness and legislation in social responsibility and ethical issues will continue to affect business organisations. However in looking to the future the modern organisations must continue to take actions wherever social accountable matters arise in adapting and displaying sound social responsible approaches to it activities. It does not only contribute to public relations but a strategic intervention that in addition to disclosing social performance, serves to steer the company in a transformation which indeed makes good business sense.

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