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(2004, 7000 words)
This paper aims to assess the global full service passenger airlines industry recently faced with a series of harmful events and threats. It also looks at the external and internal environment of Malaysia Airlines using the various strategic management matrices such as CPM, EFE & IFE Matrix, TOWS Matrix and IE Matrix. PEST analysis is also included as well as an analysis of the industry using Porter's 5 forces and Value Chain. Contains strategies used by MAS and recommendations for international airlines to prepare for the future and how they must change in order to stay competitive.
(2004, 3000 words)
The increasingly intense local competition, the pressure on "slots", the aviation industry depression since 9.11 and the haunting terrorist attacks etc made the national flag carrier difficultly lurching ahead. Though recovery was seen in 2003, would MAS, a small fish in such a furiously turbulent pond be able to achieve its goals based on present marketing strategies? If not, what strategy should it adopt? What sort of ownership is most favourable for its development? What is most crucial for its success? In this essay, based on the general business environment analysis and its SWOT analysis compared with other competitors, great efforts will be focused on MAS current marketing strategy study and trying to seek more feasible and effective marketing strategies for its future development.
(2003, 2500 words)
This report examines the annual statements of Hawaiian Airlines, Continental Airlines and Southwest Airlines from the perspective of an investor and employs financial statement analyses as the basis for a recommendation of the most favourable investment choice.
(2002, 5600 words)
Airline Industry overview, company information, leadership style, business strategy, value innovation, Porters 5 forces, revenue streams, future outlook and suggestions.
(2003, 5000 words)
The objective of this report was to analyse and compare the market position of two companies, trading in the same industry. The chosen sector is airline industry. Two companies, which were selected, are: Virgin Atlantic and RyanAir. Further in this report organisations will be analysed by their internal and external analyses. Theory of the firms will be discussed and the effect of economies of scale will be explained. However, firstly, airline industry overview will be presented in order to assess the external environment of the firms
(2002, 4400 words)
The aim of this project was to analyse current British Airways campaign and propose new one for the future. This project has been proposing two integrated campaigns for British Airways. The point in these two campaigns is that they work in parallel and support each other. They will build different images of British Airways in the eyes of different customers, but the safety, which people seek will be the key element in both of them. It is obvious, that target customers of one campaign will see the advertising, targeted onto others, but in this case elderly people will remember their working years, and feel, that British Airways is inevitable part of their lives and the working people will be looking for the future to travel on British Airways for their personal enjoyment. In both cases British Airways will win.
(2002, 5700 words)
Executive summary
This following project analyses Virgin Airways place within the very competitive airline industry. It investigates the success of Virgin Airlines, and its own individualistic style of strategic management. Emphasis is placed on the importance of strategy as a key business tool. Focus is placed upon Virgin Atlantics growth through the use of strategies. A particular type of strategy that is discussed is called ´value innovationŽ. It plays a major role in sustaining competitive advantage and staying at the forefront of the industry. This project focuses on how Virgin Atlantic has effectively implemented the strategy of value innovation in order to establish itself within the airline industry and differentiate itself from its competitors. The implementation of value innovation has the means through which Virgin Atlantic has made a radical change within a conventional market, offering their passenger a unique service. Possible strategies have been considered in order to improve the company against its competitors. Finally, the option considered the most appropriate for Virgin Atlantic has been recommended in order for the airline to become one of the worlds leading airlines.
(2002, 1500 words)
(2003, 300 words)
This paper presents bullet points of strengths, weaknesses, opportunities and threats of Lufthansa Group. Apart from that it contains PEST analysis of Lufthansa Group and Airline industry
(2003, PowerPoint Presentation (36 slides),)
This presentation contains: Company Overview, History, Subsidiaries, Company Chart, Few Numbers, Alliances, Current Fleet, News. Company Analysis: SWOT Analysis, PEST Analysis, Market Segmentation, Life-Cycle, Ansoff's product-market expansion matrix, Porter's 5-Forces Model Analysis.
(2003, 2300 words)
This paper gives brief overview of the airline industry, provides Porter and PEST analysis for British Airways and SWOT analysis of British Airways
(2003, 7000 words)
This paper consists of Singapore Airlines analysis, airline industry analysis, comparison to major competitors (British Airways, Japan Airlines, Cathay Pacific Airlines and American Airlines), analysis of the market, development of 4 different alternatives for Singapore Airlines future development, recommendations on marketing strategy, brand image, targeting, positioning and development of the action plan for implementation by the company.
(2003, 5000 words)
This paper first tries to explain the recent thinking and models on the area of internal marketing and how southwest has tried to leverage it as a tool for competitive advantage. Later an attempt is made to draw a connection between internal marketing and its impact on external customer satisfaction. Finally an attempt has been made to throw light on the issue faced by southwest in the near future and how it can solve these critical issues related to internal marketing.
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