C/M/897. Marketing Communications Plan for Qantas Airways

The paper presents the marketing communications (MC) plan for Qantas Airways, particularly in light of the increasing public concerns about climate change and global warming. The airline market and the Qantas target market are described; the company's SWOT analysis is conducted; their communications mix is discussed. Recommendations are suggested about the MC campaign, media strategy, timing and budget.

C/B/1151. SWOT analysis of Qantas

This paper presents SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Qantas.

S/OM/64. Report on Logistics Strategy of Tesco

The paper looks at the features of supply chain management (SCM) at Tesco providing general information about SCM, reviewing the company's background, describing their current strategic position within the framework of the SWOT model, examining Tesco's strategic approach to logistics, and addressing the issues of their logistics management.

S/B/406. Evaluation and Assessment Report On Charteris Consulting Using Strategic Planning Model

The paper reports on the use of Information Technology (IT) at Charteris Consulting in London reviewing the company's background, mission, objectives and strategic planning model (SPM). The assessment of the SPM is made using SWOT analysis and suggesting strategies for the future.

S/B/402. IKEA

The paper offers a power point presentation of a report on IKEA including the company's history, background, financial position, HRM, and structure. SWOT analysis of IKEA is presented; their success factors are identified.

C/B/1125. PESTEL and SWOT Analyses of Morrisons

This paper presents an overview of Morrisons, SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Morrisons. It also includes a PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Morrisons.

C/B/1126. SWOT, analysis of Morrisons

This paper presents overview of Morrisons and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Morrisons.

S/M/393. Informatics Web Area: Marketing Appraisal

The paper presents an appraisal of the service Informatics Web Area (IWA) provided by a British University. The users of the service are described; marketing theories are applied to identify IWA marketing strategies, target audience, SWOT features, etc.

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