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(2008, 3300 Words)
The paper examines the prospects of the merger of the UK aviation company British Airways (BA) with the Spanish company Iberia. The background of both companies is presented; strategic implications of the merger are considered; stakeholder and competitor analysis is conducted using Porter's Five Forces model, resource audit and value chain analysis. Conclusions are made about the feasibility of the merger plans.
(2008, 7300 words)
The paper reports on the UK company Wolfrace Wheels reviewing the problems they are facing and offering a commercially feasible strategy for entering new markets. The strategy is developed on the basis of the situational analysis of their products, competitors, external PESTEL analysis, micro-environmental SPICC analysis, SWOT analysis, etc. A study is conducted to investigate consumers' attitudes toward Wolfrace brand and their interest in purchasing Wolfrace products. Recommendations are suggested along the lines of the marketing mix model about the strategies in penetrating the UK mass market.
(2008, 4500 words)
The paper reports on Tesco's operations conducting their macro-environmental PESTEL analysis, analysis of competition within the UK grocery retailing industry using Porter's five forces model, analysis of Tesco's critical success factors, SWOT, resource capabilities with respect to the value chain and value network, strategic fit, etc. Recommendations are suggested to venture into the growing tourism industry in the UK.
(2008, 1800 words)
The paper reports on the objectives set in the mission statements of Blacks Leisure Group examining the marketing strategies that may be used to achieve these objectives within the frameworks of the Ansoff matrix, SMART and Marketing Mix approaches to market segmentation, targeting and positioning.
(2008, 2300 words)
The paper presents strategic analysis of Black's Leisure Group Plc using the frameworks of PEST, Competitive Audit, Porter's Five Forces model, SWOT, etc. The company's business, primary and support activities are described.
(2008, 2700)
This paper looks at Vauxhall, a subsidiary of one of the world's largest Car Manufacturer. It examines the environment in which Vauxhall is operating with the help of the PESTEL analysis and then goes on to scrutinize the attractiveness and competitiveness of the automotive industry in Europe (using Porter's Five Forces analysis). Finally, a SWOT analysis is undertaken to highlight the company's strengths and weaknesses and to reveal any opportunities it can capitalise on and threats it may encounter in the process of further development (SWOT).
(2008, 25 800 words)
The dissertation examines NEC's operations in the Russian market, where the company has been underperforming in comparison with their competitors. The reasons for NEC's poor performance are explored drawing on the theories of strategic management and strategic analysis tools, i.e. PESTLE, SWOT, Porter's five forces, and McKinsey's 7S models. Through the use of primary and secondary research, the dissertation proposes a new strategy for the company.
(2008, 3000 words)
The paper examines the current environment of Sainsbury's and the company's strategy applying the analytical models of PESTLE, Porter's five forces, generic strategies, etc. The company's approaches to value chain management and balance scorecard are discussed.
(2008, 3000 words)
The paper examines the air transport sector in terms of the relationship between transport and tourism, supply and demand factors, travel trends, global expansion, and innovation. On this basis, analysis of Ryanair is conducted focusing on the company's characteristics, operations, products and strategy in the competitive environment where the airline operates.
(2008, 7100 words)
The paper examines the competitive position of Barclays Bank in the financial market providing an overview of the UK banking industry and analyzing Barclays along the lines of their organisational structure, sponsorship, performance during 2007, etc. The external factors affecting the bank are examined using the PESTEL and Porter's Five Forces models; the internal audit of Barclays is conducted using SWOT, Porter's generic strategies analysis, etc. Recommendations are suggested about the strategic alternatives of the bank's development.
(2008, 6600 words)
The paper looks at the UK banking industry reviewing the history of British banks, their products, and the credit crunch situation faced by today's banking industry. External and internal audit of Barclays Bank is conducted using the models of PESTEL, Porter's Five Forces and SWOT. The changes in customer behaviour towards the bank are discussed; the market position of Barclay's is described along the lines of Porter's generic strategies highlighting the bank's success factors and marketing mix features.
(2008, 2200 words)
WM Morrison Supermarkets PLC is the fourth largest grocery retailer in the supermarket chain sector of United Kingdom. This paper will focus to understand the environment that Morrisons operates in and will try to identify any major issues that concern the organization. This report presents a detailed strategic analysis of Morrisons PLC. It is vital to acknowledge that Morrisons has been transformed from a regional player into a highly competitive force in a national and global way. As a result, it is critical to conduct a comprehensive marketing analysis in order to forge ahead.
(2005, 2900 words)
The paper examines the position of Boots in the pharmaceutical industry reviewing the company's history, describing their competitors, identifying the trends in their behaviour, the prospects of their merger with another large pharmacy group and new ways to boost their business. The factors affecting the performance of Boots in the chemist sector are outlined using the models of PESTE and SWOT. Recommendations for the company management are suggested.
(2008, 3500 words)
The paper offers a business proposal for opening an e-commerce outlining the benefits of e-commerce for organisations and conducting PEST, SWOT and Porter's Five Forces analysis of the market and the company; e-marketing strategies for the new venture are identified using 4Ps model.
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