C/B/1022. Impact of External Factors on Organisations competing in Global Markets: case study of China

The paper examines the factors influencing international business using a case study of Chinese markets' entry. The profile of the People's Republic of China is presented; the implications of globalisation are outlined; Root, PESTEL and SWOT analysis of the Chinese environment is conducted; strategies for entering Chinese markets are discussed assessing the involved risks and benefits, and outlining the steps for market assessment.

C/B/997. Business models: comparing Asian and Western organisations

The paper examines the differences between the Western and the Eastern business environment reviewing academic literature on cross cultural business models concerning organisational structure, decision making, attitudes to the environment, etc.

S/M/365. Global Impacts on marketing

The paper examines the features of marketing under globalisation discussing the role of marketing tools, i.e. the 4 Ps of the marketing mix, the model of PEST for expanding into foreign markets, etc. The case of Cadbury's entry into the Chinese market is analysed.

S/B/348. Knowledge Transfer, Knowledge Replication and Learning in Non-Equity Alliances: Operating Contractual Joint Ventures in China. Analysis of Business Cultural Issues

The paper addresses the issues of business culture offering its definitions and presenting a comparative study of Chinese and Hong Kong cultures. Philosophical approaches to national cultural values are reviewed including Confucianism, Buddhism, and Taoism; a historical overview of China and Hong Kong is presented highlighting the differences between their business cultures.

S/B/341. Critically analyse academic literature on the national culture of China using the views of Hofstede. Indicate the likely implications and potential pitfalls for an Anglo-Saxon manager working with Chinese people

The paper examines cross-cultural issues of international business reviewing Hofstede's multi-dimensional model of national culture, applying it to the description of the Chinese culture, and highlighting the elements relevant for business communications between the British and the Chinese.

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