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(2008, 2600 words)
The paper examines the business strategy of Boeing reporting on their mission, leadership, corporate strategy, learning organisation implementation, Corporate Social responsibility (CSR) programme, Social welfare and industrial policy, etc.
(2006, 1500 words)
The paper reports on the corporate strategy of Allied Domecq conducting Porter's Five Forces analysis of the beverage industry, and looking at the options for the company's capability development. The outcomes of a potential acquisition of Seagrams are considered including additional ventures' development, portfolio increase, etc.
(2008, 1900 words)
The paper examines organizational capabilities of the motor sport car companies engaged in Formula One offering a case study of Ferrari and comparing it to Honda, Renault, etc. Ferrari's heritage, brand features and success factors are analysed accounting for their problems, identifying the weaknesses, and suggesting recommendations to sustain success.
(2008, 21 slides Presentation)
This is a power point presentation of the research into the design of the Hewlett Packard's (HP) network printer Rainbow. The bullet points include a brief overview of the HP background, the stages of the Rainbow development, the benefits of a universal power supply strategy, etc.
(2008, 2000 words)
The paper looks at the postponement strategy of a universal power supply (UPS) examining the implications of delayed decision-making about a product. The case study of the new HP network printer development is used to illustrated UPS costs and benefits. Recommendations for HP management are suggested about the implementation of the UPS initiative.
(2008, 3600 words)
The paper examines the approaches to strategic management in Apple discussing their positioning as a lifestyle brand, considering the sustainability and competitive potential of their resources, reviewing the history of the company's failures and strategic missteps during 1970-2000 and the successes of 2000-2007. The new opportunities for the utilisation of Apple's existing resources are indicated examining their future potential.
(2007, 4000 words)
The paper reports on the strategy of Thornton's UK in the chocolate industry. The company's internal analysis is conducted using Value Chain model for manufacturing and retailing, and outlining their core competencies. Thornton's strategic capability, market development, diversification strategy, etc. are identified.
(2008, 2000 words)
The paper evaluates the strategic management of The News Corporation (TNC) examining the company's macro and micro environment (SWOT and PEST analysis), strategic direction, advantage and disadvantage of diversification, strategic development, advantage and disadvantage of acquisition, etc. Recommendations are suggested for the TNC future strategy using Porter's generic strategies and other appropriate models.
(2008, 2000 words)
The paper responds to the following tasks: Discuss the strategic position of TNC in 2004 emphasising the strengths, weaknesses, opportunities and threats for the organisation at the time. Evaluate the rationale and motivation behind TNC's strategy of diversity into satellite broadcasting. Evaluate the advantage and disadvantages of acquisitions as method of development with particular reference to the acquisition undertaken by TNC. Recommend a strategic development plan for TNC from 2004 onward – justifying the recommendations made
(2008, 1600 words)
The paper reports on Lastminute.com as an entrepreneurial organisation providing the company's overview and conducting internal and external environment analysis along the lines of SWOT. Strategic objectives of Lastminute.com are outlined describing the strategy to attain them.
(2008, 5200 words)
The paper examines the reasons behind the decline in the popularity of the Coca Cola brand considering the negative factors that have recently influences their brand perception along the lines of the PEST model, exploring the causes of the decrease in the sales of carbonated drinks over 2000 -2004, comparing them to other soft drinks, i.e. juices, bottled water, energy drinks, etc. SWOT and SMART analysis of Coca Cola is conducted suggesting solutions to their problems.
(2008, 3500 words)
The paper examines the corporate strategies of the chicken and burger bars, i.e. Mc Donald's, KFC and Burger King. The methods of the research are described including the questionnaire, interview and sampling designs. Fishbein's attitude model is used to evaluate the quality of the companies' products and services. Recommendations are suggested to ensure success and competitive advantage of the analysed organisations.
(2008, 2700 words)
The paper reports on Marks and Spencer (M&S) conducting their brief analysis along the lines of SWOT, value chain and PEST, examining the causes of the company's underperformance in the 1990s, and analysing their present-day competitive strategy.
(2008, 560 words)
The paper reports on Singapore Airlines (SA) analysing their position in the global airline industry along the lines of Porter's five forces model, outlining the challenges faced by SA and highlighting the factors behind the company's success.
(2008, 2400 words)
The paper examines the strategy of the New Corporation (TNC) conducting SWOT analysis of their position in 2004, discussing the outcomes of their horizontal diversification into Satellite broadcasting, reviewing literature related to acquisition strategy, and suggesting recommendations about the TNC strategic options.
(2008, 1100 words)
The paper examines the performance of the privately owned Liverpool Football Club (LFC) presenting their profile, discussing their prospects in the football club market, characterising LFC image as a premier football club, reporting on the strategies they use to enhance their brand image, and suggesting recommendations about these strategies.
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