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(2008, 1700 words)
The paper reports on Volvic mineral water brand owned by Danone Plc providing the background information about the company, identifying their core competences, conducting SWOT and stakeholder analysis, discussing the objectives, and reporting on their strategic change.
(2008, 2300 words)
This paper contains an overview of Mercedes Benz including a SWOT, PESTLE and Porters 5 Forces analyses.
(2008, 3500 words)
The paper examines the business model of IKEA identifying their market strategy and core competences, performing their VRIO (Value, Rarity, Imitability, Organisation) analysis, discussing their use of innovation, etc. The problems faced by IKEA on entering the Japanese market are considered analysing the shortcomings of their products' marketing and presenting guidelines on the strategy of foreign market entry. IKEA's analysis is conducted along the lines of SWOT (opportunities and threats) and marketing mix (7Ps).
(2008, 2200 words)
The paper reports on the difficulties faced by the Hasbro, a US toy maker, during 2005 providing information on their current strategic position, corporate governance, external environment (PEST and Porter's Five Forces models), internal environment, and strategic factors of the company development. Alternative development strategies are suggested and evaluated.
(2006, 3400 words)
The paper reports on the marketing strategy of the health products company DXN Marketing Sdn Bhd describing their background, products, internal and external situation, SWOT features, competitors, marketing mix, strategies, sales forecasts, personnel and financial plan till 2010, etc. Financial ratio analysis of the company is presented.
(2008, 3200 words)
The paper reports on the performance of British American Tobacco (BAT), describing their background, analyzing their external and internal environment, and discussing their current strategy along the lines of SWOT, scenario matrix, Porter's Value Chain model, GAP model, 3 Dimensions of Change model, etc.
(2008, 5700 words)
The paper reports on the hotel chain Hotel du Vin describing their target market, mission, stakeholders, etc. Internal analysis of the company is conducted including analysis of corporate culture, resource analysis, value chain analysis, and SWOT analysis. External environmental analysis of the hotel includes strategic group mapping, Porter's Five Forces, and SWOT. A new strategy of the company is identified, its implementation is discussed.
(2006, 2700 words)
The paper examines the strategy of the CEO of Ducati performing SWOT and Porter's 5 Forces analysis of the company, evaluating their position against that of Harley Davidson's and suggesting recommendations about entering the cruiser market.
(2004, 7400 words)
The paper reports on Oxygen, a non-smoking pub/restaurant chain that was to be opened in the UK, providing the company's summary and performing their strategic analysis along the lines of Porter's five forces and SWOT models, market overview, competitor model, marketing mix, sales forecasts, HRM, operations policies (including SCM, TQM, etc), and financial management.
(2008, 2900 words)
The paper examines Carrefour Group describing their background, and analysing their financial situation, organisational structure, marketing mix features (7Ps), competitors, SWOT characteristics, etc. The problems facing the company are identified; recommendations are suggested for Carrefour's strategic development.
(2008, Presentation with 15 slides)
This presentation on Carrefour covers preliminary problem identification, competitive analysis, marketing mix analysis, SWOT analysis, major and minor problems facing the company, alternative paths for Carrefour expansion, recommended long term and short term solutions and their implementation in the next decades.
(2008, 3000 words)
The paper examines the performance of Marks and Spencer (M&S) in today's condition of globalization analysing their strategies in entering various markets. Related academic literature is reviewed touching on the features of modern business, Michael Porter's model for analysing market potential, etc. Porter's five forces and Value Chain analysis are applied to M&S.
(2008, 1500 words)
The paper reports on Nestle Food Company (NFC) focusing on Nestle Bottled Water (NBW) divisions. The strengths, weaknesses, competencies, distributive channels and value chain of NFC and NBW are reviewed; the missions and objectives of the company, the role and expectations of the shareholders and the strategy change are discussed highlighting the need for image change and the re-establishment of the brand reputation.
(2008, 3200 words)
The paper examines the performance of Siemens Mobile Adventure providing background information about the company and conducting their external and internal analysis using Porter's Five forces and SWOT models.
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