The paper examines the advantages of the global expansion of businesses conducting a case study of Tesco's globalization strategies with the focus on their penetration into the South Korean market. A brief strategic analysis of the company is presented highlighting their sources of competitive advantage and performing Porter's Five Forces and core competences analysis.
The paper addresses the problems of trans-national business looking at the strategies of multinational corporation (MNC) in foreign and domestic markets. The bottlenecks of the overseas operations are discussed with reference to the case of Chupa Chups. The dimensions of an effective a global strategy are outlined; the significance of flexibility in business is argued.
The paper examines the differences between the Western and the Eastern business environment reviewing academic literature on cross cultural business models concerning organisational structure, decision making, attitudes to the environment, etc.
The paper examines the concept of psychic distance (PD) in relation to organisational learning in international operations. A review of literature is provided on the definitions of PD, the liability of foreignness (LOF), cultural closeness and cultural affinity, etc.
The paper examines the factors that lead organisations to internationalise, highlighting the increasing importance of globalisation and reviewing literature on the growing interdependence between countries, and the dynamics of cultural diversity in organisations. Culturally determined aspects of business are identified including motivation, individualism vs. collectivism, etc. The advantages and disadvantages of a multicultural workforce are outlined.
The paper examines the criteria used by a multinational corporation (MNC) to choose people for international assignments. Conditions are identified when MNC send home country executives and third party country executives to host countries to complete an assignment. It is discussed how leadership qualities, cultural adaptability and experience affect this decision. Skills, competences and attributes sought by MNC are outlined.
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