The paper conducts strategic analysis of the alliance between LoJack, a US company providing recovery systems for stolen vehicles, and Micrologic, a manufacturer of electronic equipment. PEST analysis of the external environment and competitive analysis of the market where the companies operate is conducted using Porter's five forces model and identifying critical success factors the industry. Company analysis and SWOT analysis is performed recommending strategic options for LoJack successful future development. This paper is based on the case study "LoJack and the MicroLogic Alliance" by U. Srinivasa Rangan, Maxwell Morton and David Wylie.
The paper examines the development of airline alliances analyzing the airlines market from the Porter's Five Forces perspective, discussing the theory of marketing strategy with the focus on customer value creation and the prerequisites of competitive advantage. Assumptions are made about the role of alliances in strengthening airlines' brands.
The paper examines the features of strategic alliances (SA) discussing the types of collaboration between two or more companies, the advantages and disadvantages of SA, the reasons behind forming SA, the causes of SA failures and success, etc. A case study of Boeing Co SA policy is presented.
The paper examines the ideas of Axelsson (1992) on strategic management highlighting the need for firms to not only take into account internal perspectives, but also use alliances. Conclusions are made that firms can no longer operate within closed organisational boundaries.
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