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(2008, 4200 words)
The paper examines the factors influencing international business using a case study of Chinese markets' entry. The profile of the People's Republic of China is presented; the implications of globalisation are outlined; Root, PESTEL and SWOT analysis of the Chinese environment is conducted; strategies for entering Chinese markets are discussed assessing the involved risks and benefits, and outlining the steps for market assessment.
(2008, 2000 words)
The paper examines the demand for bottled water in India providing an overview of the Indian drinking water market and water supply sources, reviewing the situation in the UK bottled water market during 2000-2004 and discussing the ways to enter the Indian market for British bottled water companies.
(2008, 3200 words)
The paper examines the advantages of the global expansion of businesses conducting a case study of Tesco's globalization strategies with the focus on their penetration into the South Korean market. A brief strategic analysis of the company is presented highlighting their sources of competitive advantage and performing Porter's Five Forces and core competences analysis.
(2007, 5200 words)
The paper reports on the strategy of Fat Face conducting the company's macro- and micro analysis along the lines of PEST, barriers and opportunities, cultural dimensions, etc. A market entry strategy of Fat Face to Slovenia is analysed considering external and internal factors behind the expansion, evaluating the best mode of entry and discussing socio-cultural and marketing mix challenges of marketing overseas.
(2008, 3500 words)
The paper examines the business model of IKEA identifying their market strategy and core competences, performing their VRIO (Value, Rarity, Imitability, Organisation) analysis, discussing their use of innovation, etc. The problems faced by IKEA on entering the Japanese market are considered analysing the shortcomings of their products' marketing and presenting guidelines on the strategy of foreign market entry. IKEA's analysis is conducted along the lines of SWOT (opportunities and threats) and marketing mix (7Ps).
(2007, 1200 words)
The paper examines the reasons behind the failure of Vodafone in Nigeria analyzing the challenges of the Nigerian Telecoms industry, the modes of their market entry, etc. A future action plan for Nigerian-based operations of the company is presented highlighting the rules for their success in the emerging market economy of Nigeria.
(2007, 3700 words)
The paper reports on the strategies of foreign market entry used by Tesco providing background information about the company and discussing the impacts of globalization with the focus on South Korean markets. Criteria for entering foreign markets are outlined using Porter's Five Forces model and applying it to Tesco's expansion to South Korea. The benefits of joint ventures are considered within the framework of value chain analysis; Tesco's localization strategy is reviewed.
(2008, 2900 words)
The paper examines the potential of Burger King's export to Brazil presenting the company's overview, analysing Brazilian fast-food market, conducting the country's PEST and SWOT analysis, competitor analysis of the market, resource audit, etc. The modes of BK entry to Brazil are described suggesting recommendations about the best options.
(2007, 4900 words)
The paper examines whether it would be appropriate for a UK bank to enter the Nigerian market. The differences in the national business systems and cultural conditions in the two countries are discussed; trade and investment flows, exchange rate regimes, and political risks are analysed.
(2007, 3500 words)
The report provides background information about Tesco including the company's corporate objectives, its employee performance monitoring, appraisal and management, sales promotions strategies, and the recent expansion to the US.
(2007, 1600 words)
The paper presents the analysis of Tesco's international business development evaluating their successes and failures in the market entry strategies. These include joint ventures with companies in China and Thailand and the use of no acquisition or ventures in the USA. Successes and failures of Tesco's entry into China and the USA are compared; recommendations for future improvement and further expansion are made.
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