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(2008, 2500 words)
The paper examines strategic development of the News Corporation (TNC) reviewing their history over the past three decades and prognosticating the company's development till 2011. Analytical model of SWOT is used; the types of organisational structure are identified and described.
(2008, 3300 words)
The paper presents strategic analysis of the News Corporation describing their background, and analysing the policy of their leader Rupert Murdoch with regard to products, acquisitions, business consolidation, diversification, etc. Recommendations are suggested about the future objectives of News Corporation conducting their SWOT analysis.
(2008, 3000 words)
The paper examines the factors influencing the performance of the British Airways (BA) describing the business environment under globalisation, the external pressures for change, and their implications for organisational planning and strategic management.
(2008, 5300 words)
The paper examines the strategy of PayPal, an electronic payment delivery company, using the PEST model to evaluate their key environmental factors, Porter's Five Forces model to consider their position in the industry, SWOT, success factors, etc. Strategic plan for 2008-2010 is outlined discussing the advantages and disadvantages of vertical and horizontal diversification as strategic options.
(2008, 4600 words)
The paper analyses how Google has been able to align its strategic human resource management (SHRM) policies and practices with its corporate strategy in order to achieve competitive advantages in its markets. Literature is reviewed on corporate strategy and SHRM to show how firms adopt different approaches and how it affects their performance. The theory is applied to the case of Google, which is renowned for its proactive approach to SHRM, enabling the company to innovate at a very rapid pace.
(2008, 2700 words)
The paper examines the environmental influence and competitive forces effecting British Airways (BA) outlining their strategic options, considering the acquisition of Air Aruba airline by BA, the company's organisational restructuring, etc. BA strategies are evaluated suggesting improvements for their in-flight service.
(2008, 2800 words)
The paper reports on the Black and Decker (B&D) Company describing their background and critical strategic aspects. Theories of internationalisation are reviewed including the Uppsala model, Transaction cost analysis model, Network approach, Business strategy approach (BSA), etc. Organisational structure of B&D is analysed; their HRM strategies are identified and described.
(2008, 2600 words)
The paper examines the Chinese producer of sports products Li Ning reviewing their background, core values, brand features, the company's success factors, etc. The process of internalization in Li Ning is discussed highlighting their business strategy approach, development strategy, HRM solutions, and the features of organizational culture.
(2008, 1000 words)
The paper reports on the Morrison Supermarkets chain discussing their competitive strategies in the UK retail market, i.e. the string market position, vertically integrated operations, cost leadership, increased supply of organic products, etc.
(2008, PowerPoint Presentation of 10 slides with comments)
The paper is a presentation of the business portfolio of Somerfield recommending cost effective improvements for their customer services in-stores. The presentation provides an overview of the business, external environment analysis of the business, SWOT analysis of Somerfield and recommendations about the service quality.
(2007, 4500 words)
The paper presents strategic analysis of Ford using internal and external analysis tools. From an external perspective, the automotive industry is analysed using the models of PEST and Porter's five forces, and providing information about Ford's competitors. From an internal perspective, Ford's resources and capabilities are examined, using SWOT and value chain analysis.
(2008, 2800 words)
The paper examines the current financial position of Citigroup looking into the managerial and leadership role played by CEO Chuck Prince and discussing his strategy in recovering the situation, i.e. the five point plan, strategic change, improvements in organisational communication, deregulation of financial services, etc. Future strategic direction of Citigroup is discussed.
(2008, 3300 words)
The paper examines the internationalisation strategy of Black & Decker (B&D), the US manufacturer and marketer of power tools and accessories. Theoretical approaches to entering foreign markets are reviewed with references to B&D practices; the structure and the HRM strategies of the company are analysed suggesting recommendations about their development.
(2007, 2000 words)
The paper examines the areas in which the UK retail giant Tesco is beating its competitors, namely, another British retailer, Sainsbury's that was ahead of Tesco till the mid 1990s. Tesco's competitive strategy is presented outlining the major strategic challenges for Sainsbury's if they want to overcome Tesco's growth to become the market leader again.
(2007, 3300 words)
The paper analyses the business strategy of Tesco providing an overview of their competitive position and market share. The key drivers of change for Tesco are described using the PESTLE model. Critical success factors of Tesco are identified; the key business strategy is assessed highlighting their resources and capabilities.
(2007, 4800 words)
The paper examines the form and structure of RyanAir outlining the challenges that face the company and discussing the leadership style at Ryan air. Theoretical approaches to the analysis include strategic fit models, the work of Pugh on organisation structure, the work of Peter Senge on leadership, Situational leadership models, Motivation-Hygiene theory, transactional-transformational leadership perspectives, the role of the middle manager, etc.
(2007, 2000 words)
The paper examines the stakeholders of the Manchester United football club identifying their types and analysing their influence on the club's strategies. The company's organisational culture is described; the strategy of their leaders and chief executives is described.
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