S/B/290. Marketing plan for 100.5FM

The paper examines the internal and external environment of WMJX 100.5FM jazz radio station in Trinidad and Tobago using the models of PEST, 8Ps, 8Ss, SPICC and SWOT. The marketing strategy for the company is outlined along the lines of the marketing mix model.

S/M/333. Importance of E-Commerce in DVD Rental Business: case study of Filmworld (fictional UK company)

The paper examines the changing trends in the DVD rental business conducting an internal and external audit of Filmworld. Recommendations about their marketing strategy are suggested with the emphasis on e-commerce practices. Marketing mix, PEST, SPICC and SWOT analysis is conducted.

S/M/332. Emerging marketing trends in food and beverage industry

The paper examines the changes in marketing food and beverage related to the worldwide movement against junk and fast food. Analysis of the food and beverage industry is conducted using the models of PEST, SPICC and marketing mix. The issues of the Supply chain management are addressed.

E/M/213. Report on Coca Cola marketing audit and financial situation

The paper reports on the performance and financial situation of Coca Cola in the European and global markets conducting their marketing audit along the lines of the PESTLE model, SPICC model, 7-P model, McKinsey's 7-S model, and SWOT model.

E/M/142. Analysis and marketing plan for Alliance and Leicester

The paper presents a marketing plan for a UK company Alliance and Leicester (A&L)conducting their analysis along the lines of Mckinsey's 7S model, 7Ps model, PEST, SPICC and SWOT. SWOT analysis of A&L's main competitor Abbey National is offered; A&L marketing strategies are described focusing on new markets' penetration and development.

E/B/188. Marketing in Action: Coca-Cola report

The paper reports on The Coca-Cola Company (TCCC) reviewing their background and business mission. Analysis of TCCC is conducted using PEST, SPICC (suppliers, public, intermediary, consumers, competitors), Marketing Mix (6Ps), McKinsey Seven Ss and SWOT models. Marketing strategies of Coca-Cola are discussed.

P/B/762. Skinlad: environmental analysis

The paper reports on Skinlad conducting the company’s macro and micro environmental analysis using the models of PEST, SPICC (Suppliers, Publics, Intermediaries, Customers. Competitors), 7S (Strategy, Systems, Structures, Skills, Staff, Style, Shared values, Sustainable competitive advantage), marketing mix and SWOT. Financial recommendations to the company’s management are made.