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(2008, 2400 words)
The paper examines the influences in international business environment focusing on the case of Avon in China where the Chinese government had banned all types of network marketing and pyramid selling. The study evaluates significant differences in motives and objectives between Avon and Chinese government, develops solutions for Avon, and provides steps for Avon to implement the available alternatives. PESTEL analysis if included.
(2008, 10 000 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal matching this dissertation is also available on our website under the name: C/B/934. Proposal: Brand Building and Loyalty for Multinational Corporations
(2008, 10 000 words and 1500 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal for this dissertation is enclosed.
(2008, 1500 words)
The scope of this research is to investigate the dynamics of brand loyalty and brand building for multi-national corporations in emerging economies. The proposal includes an initial review of literature surrounding debate on localization and standardization of brand building and loyalty within multinationals; methodology comprising case studies, secondary data, and semi structured interviews; research ethics; techniques for data analysis; and potential outcomes. Dissertation matching this proposal is also available on our website under the name: C/B/932. Dissertation. Brand Building and Loyalty in Emerging Economies for Multinational Companies
(2007, 4600 words)
The report presents a study of global business management based on the strategic replication of the 'Dell Model' in China by PC manufacturer Dell. Focusing on the competitive advantages afforded to Dell by its direct-to-consumer business strategy, the report considers whether it is a viable approach for establishing and sustaining growth in the Chinese market in spite of the company's recent failures. PEST and Porter's Five Forces analysis of the Chinese environment and the PC industry is used to assess the strategic fit of the Dell Model in China. Dell's reactions to their problems in China are explored and the full implications for the Dell Model are appraised. Conclusions are drawn on whether the model will lead to future success for Dell in China.
(2007, 3500 words)
The paper examines the business environment of Adidas in China conducting their SWOT analysis, examining the sporting goods market in China in 2004, and using the research findings to discuss the attractiveness of the Chinese to Adidas over the next five years. Marketing objectives and strategies that Adidas should employ over the next five years are recommended.
(2007, 1300 words)
The paper examines the risk issues surrounding foreign companies investing in China presenting analysis of the Chinese business environment with examples showing the threats faced by foreign investors. The Government reform to tackle the threats is discussed arguing that the current market conditions in China are challenging, but improving.
(2007, 1700 words)
The paper examines the reasons for expanding to China by Multinational companies. The macroeconomic benefits for the country and the multinationals are explored debating about the social and environmental consequences of the entry. The attractions of China's market, the system of low wages and other incentives for foreign direct investment (FDI) are analysed.
(2007, 2600 words)
The paper offers a business profile of China analysing its position as an international market, a supplier, and a location for investment. Macroeconomic analysis of the country is conducted including indicators of the economic state, regions, trends, balance of trade, etc. Biotechnological industry is described and analysed as the best option for investments.
(2007, 2600 words)
The paper examines the key environmental forces that impact on a US based firm expanding into China. The analysis is carried out using the SLEPT (Social, Legal, Economic, Political and Technological) framework and is conducted with particular emphasis on Information Technology (IT). The opportunities and threats presented by the SLEPT factors are identified and recommendations are made on how the company can adequately mitigate any challenges and capitalise on valuable opportunities in their proposed entry programme.
(2007, 1000 words)
The paper evaluates the potential of the Chinese economy to challenge international technology leaders such as Microsoft, Nokia, Google and Apple. The strengths and weaknesses of the Chinese economy are considered exploring the threats and opportunities available to the technology market in China. It is concluded that whilst China certainly does have the potential to be a world leader and compete with international organisations in the technology market (as demonstrated by their growth in telecommunications), there are some forces operating against the Chinese and some issues that need addressing in order to ensure growth in this area.
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