The dissertation investigates the changes in modern airline industry after the terrorist attacks of 9/11 analysing the causes and consequences of the advent of cheap short-haul (SH) flights to small and medium size destinations. Literature is reviewed on the UK airline industry with the focus on the short haul airlines. The situation on the SH market between 2002 and 2006 is analysed using the model of Porter's Five Forces, the Diamond model, core competencies analysis, value chain analysis, etc. The factors influencing short haul airline markets are identified; the analysis of the major SH carriers is conducted including easyJet, RyanAir, bmi, and Jet2.com. Conclusions are made about the logic behind the budget airlines and the future trends in the short haul airline market.
The paper offers and overview of the world civil aerospace industry conducting Porter's Five Forces analysis and highlighting the problems faced by Boeing in their competition with Airbus. Recommendations are suggested about new launch research and development.
The paper examines the European airline industry (EAI) analysing it within the framework of the PEST model, describing EAI regulatory framework, discussing the emerging European and international markets for EAI, addressing the issues of competition within the industry, offering insights into EAI strengths and weaknesses, and predicting the industry development in the future.
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