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(2008, 460 words)
The paper presents bullet point report of the performance of British Airways (BA) including the factors influencing BA performance, competition from low budget airlines, the features that contribute to the success of BA, the company's pressures and future perspectives.
(2008, 2400 words)
The paper examines the changes in British Airways (BA) business strategy related to their growth plan discussing whether BA financial position can justify such growth. The outcomes of the rising price of fuel for BA operating profit are discussed outlining the opportunities for BA to stay ahead of competition in the global airlines industry.
(2008, 1500 words)
The paper examines the importance of information technology (IT) in the aviation industry analyzing IT impacts on customer experience, day-to-day operations of airlines, etc. Cost reduction impact of IT advancements is considered discussing new solutions for airlines and airports to improve security at every stage of operation.
(2008, 1700 words)
The paper examines the development of airline alliances analyzing the airlines market from the Porter's Five Forces perspective, discussing the theory of marketing strategy with the focus on customer value creation and the prerequisites of competitive advantage. Assumptions are made about the role of alliances in strengthening airlines' brands.
(2008, 2100 words)
The paper examines the decision of British Airways (BA) to acquire BMI describing the current situation in the global airlines industry, reporting on the competitive strategy of BA and indication the reasons for the BA acquisition of BMI. The concerns and the benefits related to the acquisition are discussed.
(2008, 3200 words)
The paper examines the external environment that influences the performance of British Airways (BA) looking at the changes within the airline industry and analysing the impact of stakeholders, PEST factors, the policy of the EU, etc. The areas for improvement for BA are considered highlighting the advantages and disadvantages of UK's joining a single currency policy.
(2008, 1100 words)
The paper examines the development of the global airline industry, providing its general overview, discussing the trends within the industry and conducting its SWOT analysis.
(2007, 2300 words)
The paper examines airline operations of Singapore Airlines (SA) providing the company's profile, describing the competitive landscape and the demand structure of the global airlines industry and analysing the strategy of SA to achieve competitive advantage.
(2007, 1300 words)
The paper analyses the present-day situation in the global airline industry using Porter's Five Forces Model and discussing the intense rivalry among competitors and the validity of the model in assessing the industry attractiveness.
(2007, 4000 words)
The paper presents strategic analysis of the European airlines using the models of PESTE and Porter's Five Forces. Critical success factors of aircraft services are outlined; the transition to low cost operations in the European airline industry is analysed highlighting existing tendencies in air travel.
(2007, 4500 words)
This paper examined how strategic alliances can lead to competitive advantages for firms by focusing on the case of KLM within the global airline industry. In so doing, the advantages of strategic alliances were discussed, including the rationale for their formation and development. Furthermore, the connection between strategic alliances and competitive advantage was addressed, as well as being applied to KLM.
(2007, 2300 words)
This study reports on the air travel sector. It assesses the current marketing environment of the sector; underlines the opportunities and threats facing the sector. Through two principal European air travel service providers—British Airways and RyanAir representing the lower and higher end of the air passenger market, respectively, the report advances how airliners can simultaneously fend of the threats and exploit the opportunities. Commonalities and differences between the service marketing strategies of the two companies show how differently they respond, and are positioned to win the competition. Key strategic service marketing issues associated with British Airways and RyanAir lead to thinking the Internet is the new frontier of services marketing. The report concludes effective deployment of eCRM practices would be critical to retain and attract customers, and may have long-term benefits in reducing cost as well as improving the bottom-line.
(2006, 1900 words)
The paper conducts analysis of the air service industry using the models of PEST and Porter's Five Forces. The resource capability of British Airways is analyzed including their Value Chain analysis, financial analysis, SWOT, etc.
(2006, 2500 words)
The paper examines the concept of strategic alliance with the reference to the airline industry. Rationale behind forming alliances is identified; types and features of alliances are singled out; benefits and risks of strategic alliances are outlined.
(2006, 10500 words)
The paper investigates the strategy of FlyMe, a Swedish air-travel company, providing their background information, conducting analysis of the Swedish airline market within the framework of Porter's Five Forces model, assessing FlyMe strategic position within the airline industry, conducting the company's internal analysis using SWOT model, assessing their growth opportunity and current marketing strategy, etc. Methods of secondary data analysis are used.
(2006, 6500 words)
The paper examines the impact of global economic processes on the world airline industry conducting PEST and Porter's five forces analysis of environmental changes within the industry. Strategies used by British Airways and Singapore Airlines are outlined; future trends in competitive strategic patterns are discussed.
(2006, 1000 words)
This paper summarises the advantages and disadvantages of the first mover principle in the context of the airline industry. It provides specific examples to demonstrate these advantages and disadvantages.
(2006, 1000 words)
This paper attempts to analyse the characteristics of an industry that help or hinder the organisation and the effectiveness of a cartel with reference to the recent case of British Airways being investigated for fixing the fuel surcharge. The paper details a checklist of the characteristics of the industry which susceptible to formation of a cartel and matches it with the airline industry.
(2006, 8300 words)
This work looks at Human Resource Management practices from the beginning of the 1990s onwards. What is HRM? What is soft and hard HRM? Which are the five different HRM models? Have HRM practices changed? If so, how? This work attempts to answer these questions with reference to examples from the airline and automobile industry, General Electric, Disney, Quantum, Vodafone, Deloitte and two companies in China. Particular reference is made to how important more employee focused HRM practices are, to the service industry.
(2005, 5000 words)
The paper examines the world airline industry offering analysis of Singapore Airlines (SIA), South African Airways (SAA), Australia's Qantas Airways (QA), British Airways (BA), Continental Airlines (CA), low-cost carriers (LLC), etc. Airbus or Boeing aircraft are discussed.
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