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(2008, 5300 words)
The paper examines the impact of environmental factors on the performance of Singapore Airlines (SIA) conducting their SLEPT (PESTL), Porter's Five Forces and SWOT analysis, and discussing the response of the SIA value chain to the pressures of the industry environment. SIA performance is compared to that of local airlines; the importance of the PEST model for company managers is emphasised.
(2007, 3000 words)
The paper examines airport terminal facilities designed to cater for hub, low cost and cargo operations discussing the growing pressures of air travel, describing the features of each terminal, and considering the strategies of their future development.
(2006, 2800 words)
The paper examines the relationship between low cost airlines and national flag carriers. The concept of competitive advantages (CA) is analysed discussing the methods of gaining CA through lowering costs. Case studies of Southwest Airlines, Ryanair and British Airways are conducted.
(2006, 3000 words)
The paper reports on Qantas aircraft carriers providing an overview of the situation in the airline passenger traffic industry, conducting PorterÌs five forces analysis of the airline industry, identifying its driving forces, success factors, etc. Internal analysis of Qantas is performed using the models of SWOT, value chain, etc. The companyÌs competitive strategies are described and evaluated.
(2006, 6000 words)
The paper examines the US airline industry conducting its external analysis (using PEST and PorterÌs Five Forces models), and identifying its success factors through the analysis of the yield management system, marketing strategies, financial resource, etc.
(2006, 2500 words)
The paper reports on the airline industry comparing the full service airlines and the so-called ‘no frills’ airlines using the examples of Singapore Airlines and Ryan Air, respectively. Operational strategy and operational functions of both companies are reviewed; their financial data are compared; conclusions are made about their strategic abilities to attain operational and service excellence.
(2006, 7000 words)
The dissertation examines the impacts of deregulation and price liberalisation on the EU airline aviation market focusing on low cost airlines. The review of literature touches upon various models of competition, the changes in competition patterns within airline industry, strategies of low cost airlines in their competition with traditional carriers, etc. Pricing strategies of various airlines are reviewed including KLM, British Airways, etc. Conclusions are made about a highly competitive oligopolistic airline market.
(2006, 15500 words)
The dissertation reports on the Polish airline LOT providing a review of literature on the current situation in the European airline industry, the Polish airline industry (using Porter’s Five Forces analysis), LOT’s history and background, etc. LOT’s performance is compared to that of the British Airways (BA), Ryanair and easyJet. Research methods combine secondary resource analysis with the analysis of the primary data collected through the interviews with public relations representatives and operations managers. Conclusions are made about the new policy of ‘open sky’ and the prospects of LOT and the Polish airline industry to sustain stable growth.
(2006, 3800 words)
The marketing plan is essential for every business operation, setting appropriate marketing objectives and achieving successful results. This marketing plan has been drawn in order to analyse the opportunities of JetBlue airline operation in the UK market. SWOT analysis, PESTEL and other marketing tools have been used in order to work out marketing objectives, strategies, to find out potential marketing segments and to define target customers groups. The Marketing Mix was drawn based on the STP and undertaken marketing analysis.
(2005, 2500 words)
The paper examines the developments in passenger air travel discussing the impacts of the September 11 terrorist attack, a rising demand for air travel in the UK, etc. STEEP analysis of airline industries is conducted; advantages and disadvantages of the new commercial airliners (Concorde MK2, Boeing Sonic Cruiser and Airbus 3XX) are outlined.
(2004, 7000 words)
The paper reports on the implications of a global status for American Airlines analyzing their strategy for collaboration with British Airways. Literature is reviewed on multinational corporations (e.g. Wal Mart), types, challenges and risks of collaboration, Hofstedes cultural dimensions, etc. US domestic airline industry is analysed, the prospects for American Airlines and British Airways alliance are discussed.
(2005, 5000 words)
The paper reports on the US airline industry relating its history and evolution, and providing PEST and Porters Five Forces analysis, competitor analysis, a review of barriers to entry US market, buyer and supplier power, etc.
(2006, 1900 words)
This paper is divided into two main sections. First, a PEST analysis of the Global Airline Industry is conducted, highlighting the in the social, economic, technological and political factors. Next, a Porters Five Forces analysis of the industry is conducted, illustrating the high levels of competitive rivalry in the industry.
(2005, 3400 words)
This paper reviews the current state of the US airline market as subject to possible diversification of some independent company, suggesting advantages and disadvantages as well as potential models for diversification and using Porters 5 Forces model for industry analysis. Moreover, paper critically analyses success of low-cost airlines during past decade and their current status and strategies (in US and Europe). Finally, the document critically analyses consequences of 9/11 events upon airlines strategies, highlighting particular measures and making some recommendations on basis of the over all research.
(2005, 3300 words)
This report gives an insight into the performance features of SAS, considering its operations and marketing strategies, including market segmentation and marketing mix. The author puts much emphasis on the comparison of SAS to two rivals of traditional full-service- British Airways (BA) and low-cost airline - Ryanair throughout the report. The paper considers the analysis of the external environment in the form of PEST framework that has an impact on the performance of SAS and the airline industry in general. The report also presents main reasons behind the success factors of low-cost airlines.
(2005, 2600 words)
This report presents an analysis of the EasyJet's marketing mix on the possibility of entering Chinese airline market prior to Olympic Games 2008. The author suggests various ways beneficial for the company in entering the new market based on Porter's five competitive forces that represent different entry barriers and the potential impact on the company's strategy.
(2004, 11000 words)
The dissertation reports on the performance of Middle East airline industry aiming to look at the air passenger market and compare it to that of other countries. The methods of primary research (interviewing) and secondary research (literature sources study) are used. The concept of 'flag carrier' is defined; the aviation modes and the basic economic features of the airlines are outlined for the Middle East and UK respectively, highlighting the effects of deregulation upon both markets. The conclusions are made about the political control over the industry and the development of longer-range aircraft.
(2004, 2000 words)
The paper offers a report on the UK air travel industry describing its performance in the previous decade and forecasting the rates of its further growth. The areas of development are outlined; the reasons for the government subsidizing are discussed. The paper concludes that for sustainable development in the air travel, the UK will need support from other countries or airlines.
(2003, 5000 words)
This paper analyses global airline industry
via PEST and Porter's 5 forces analysis. Apart from that impact
of Environmental Changes to Airline Industry is discussed and
Future changes in environmental conditions and strategies are
suggested.
(2002, 6500 words)
This paper looks at the competitive aspects
of deregulation in the United States airline industry, demand
for air transport, Airline Market Structure and the Theory of
Market Contestability, Route Network Structure, Barriers to
Entry and Exit in the Airline industry and Pricing practices
and policies in the industry. This paper emphasises the difference
between the regulatory and liberalised environment and analyses
to what extent the effects of deregulation had on different
groups: suppliers, consumers and other stakeholders.
(2002, 7600 words)
Structure, Alliances, Major players, Scheduled
and charter airlines, Value drivers, Market shares, Porters
5 forces, Industry trends, driving forces and future outlook.
Analysis of September the 11th effects on global airline industry.
(2002, 1900 words)
(2003, 7900 words)
This paper consist of several sections: Executive
summary, Airline Industry in Asia Pacific Region, Asia Financial
Crisis, Market structure for Airline Industry, China entry to
World Trade Organization, Airline Cost Composition, Economic
of Scales and Yield Management, Porter Model for Airline Industry,
Competitive Strategy, Globalization, Airline Alliances, Conclusion.
(2003, 3700 words)
This paper consists of following sections:
Introduction, Launching of airline alliances, Why forming alliances?,
Characteristics of alliances, Types of alliances agreements,
Benefits of strategic alliances, Risks of strategic alliances,
Branding of alliances, Alliances as a marketing tool, Market
competition from alliances and cases and examples.
(2003, 1500 words)
This paper consists of airline industry overview
and Porter's Five forces (Porter analysis) of Airline Industry
(2003, 2500 words)
This paper analyses in depth the factors influencing
bargaining power of customers in the airline industry.
(2003, 1500 words)
This paper analyses the following questions:
What has happened to demand for international and European flights?
Describe the effects of change in demand on profits of European
Airlines. Use a cost diagram to show how a cut in demand can
reduce profits. How have European airlines responded to the
change in demand in the short term? Product curve diagram is
illustrating this answer. What is Robert Ayling's answer to
the airline's short-run management problem? Why do Rigas Dognais
and Rod Eddington argue that consolidation is necessary for
the long run survival of Europe's airlines? Use a long-run cost
curve to illustrate your answer? Why has the European Commission
favoured blocking cross border mergers and acquisitions between
airlines in the past? Is this policy in the consumers' interest?
Some airlines have not suffered a profit squeeze. Is this a
sign of competition, monopoly power, or something else? Briefly
explain your answer.
(2003, 3000 words)
This paper discusses types of the technology
that involved in today's airline industry. It covers such issues
as: Internet, reservation systems, electronic ticketing, automated
check-in, self-service kiosks, smart cards and security. These
factors were identified and analyzed in aspects of their missions,
aims, and appearance into the market; importance and application
in the airline industry. In addition it shows how different
airline companies are using new technological trends. It is
concluded that without application of technology in the airline
industry, there will be no evolution, progress, development,
as well as no grown in the consumer demand.
(2003, 5000 words)
This reports aims to answer the following questions:
What have been the main environmental changes in the global
airlines industry in the past decade? How have these changes
impacted on the performance and strategy of the main players
in the industry? What does your analysis suggest about likely
changes in environmental conditions and company strategy in
the coming decade? It looks at the Environmental Changes in
the Airline Industry (PEST and Porter analyses), Performance
of Strategy in the Airline Industry, Global alliances and acquisitions,
Differentiation Strategy and the value chain and Expected Environmental
Conditions and Changing Strategies.
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