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assess the fortunes of the ailing postal service and provide recommendations for its renewal The prospects for employee resistance to the recommended changes are considered the reasons behind resistance to
care program to boost its ailing customer satisfaction The data used in this report has been extracted from authentic secondary sources The conclusion is based on a recommendation for the
D/B/14. Southwest Airlines: How an organisation has used internal marketing as a potent tool to grow in an ailing industry.
tool to grow in an ailing industry. This paper first tries to explain the recent thinking and models on the area of internal marketing and how southwest has tried to