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S/M/303. Explain how marketing strategies could help sports development reach its goals in terms of increasing numbers of participation

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

The paper examines the features of sports' marketing reviewing the basics of the marketing theory, strategic planning, etc. The use of the SWOT and marketing mix analytical models in the promotion of sport products and sports participation is discussed.

 

KEYWORDS: Sports marketing, SWOT, marketing mix,

 
Other Papers On: Marketing Communications
Other Papers On: Sport