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Medicine

P/N/37. Advertising of Drugs

WORDS:
2000
DATE:
2004
PRICE:
29.99 GBP

The paper touches upon the psychological, physical and social problems connected with the awareness of patients about their diseases and their responses to drug advertisements. The issues of the doctor-patient relationship and pharmaceutical intrusion through direct-to-consumer advertising are addressed. Conclusions are made about the influence of drug advertising on the heath care system.

 

KEYWORDS: n, advertising, drugs,

 
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