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Healthy living, Nutrition and Fitness

C/M/1202. Dissertation. Impact of Fast Food Advertising on Children Aged between Eight and Ten and its Link with Obesity

WORDS:
9900
DATE:
2009
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99.99 GBP

The dissertation investigates the impact of fast food advertisements on children aged 8 to 10 examining whether these advertisements are related to children’s obesity. The review of literature touches on the legislative framework of advertising for children, the theories of cognitive development, the impacts of fast food on health and fitness, etc. The methods of research are based on the secondary data and the primary data collected via cue card tests performed among children and the questionnaire aimed to identify their reactions towards fast food advertisements. Conclusions are made about the strategies used by fast food brands to attract children through advertisements and the impacts of these advertisements on children’s health.

 

KEYWORDS: Dissertation, obesity, children, fast food, advertisement, health,

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