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Health care

S/B/377. Micro and macro environmental analysis of health care sector in US and France: potential opportunities and threats

WORDS:
4800
DATE:
2007
PRICE:
49.99 GBP

The paper examines marketing environments for private and public healthcare in the US and France giving definition to the terms 'private' and 'public' healthcare and conducting a comparative study of expenditures in healthcare. The frameworks of PEST, customer analysis, competitor analysis and collaborator analysis are used.

 

KEYWORDS: Private, public, healthcare, US, France, PEST, customer analysis, competitor analysis,

 
Other Papers On: Health care