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TQM - Total Quality Management
C/OM/260. TQM and Relationship Marketing in Eurostar
- WORDS:
- 2750
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the practices of Total Quality Management (TQM) used by Eurostar, a high speed rail service provider. The steps in improving the quality of their service are examined suggesting recommendations on the basis of Crosby’s 14-step guidelines. The strategies of Eurostar’s relationship marketing are discussed.
KEYWORDS: Total Quality Management, TQM, Eurostar, service quality, relationship marketing,
Other Papers On: Eurostar
Other Papers On: TQM - Total Quality Management
Other Papers On: Relationship Marketing
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I have received the paper thanks for doing it so quickly.Patricia
