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Supply Chain and Logistics

C/OM/212. Redesigning supply chain operations in conditions of market uncertainty: theory of mass customisation and case study of Zara

WORDS:
3800
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the need of redesigning supply chain processes due to the constantly changing market requirements, discussing the method of postponing certain processes to minimise the costs of operations in conditions of market uncertainty. The strategy of mass customisation is examined making references to the operations theory and conducting a case study of mass-customisation strategy used by Zara.

 

KEYWORDS: supply chain, market uncertainty, postponement, mass customisation, Zara,

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