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Service Operations Management
C/OM/202. Operations Management and Service Quality in Lidl
- WORDS:
- 2450
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper addresses the issues of service operations management in Lidl and responds to the following questions: Use the model of Input /Output procedure and critically analyse the importance of managing resources and identify the techniques that have been applied to deliver Lidl’s outputs. Discuss and provide the evidence of Lidl’s main operation performance objectives to remain competitive in retail industry, identify and evaluate how these key objectives contribute to its effective supply chain management. Apply Slack, Chambers and Johnston’s adaptation of Parasuraman’s SERVQUAL Model to discuss how quality gaps can be diagnosed, and evaluate how Lidl’s quality planning and control can be improved by understanding any gaps evident from your examination of customer’s/operation’s domains.
KEYWORDS: service quality, Lidl, SERVQUAL, supply chain management, service operations management,
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