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Product Design and Development
C/OM/391. Product development in UK and Japan
- WORDS:
- 2050
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper examines the process of product development (PD) outlining its main tasks and phases, looking at the PD in the UK and Japan, reviewing literature on the theory of PD, discussing the examples of PD in Rolls-Royce and evaluating the introduction of mass customisation (MC) in Japan.
KEYWORDS: Product development, UK and Japan, Rolls-Royce,
Other Papers On: Rolls-Royce plc
Other Papers On: Product Design and Development
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