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Product Design and Development
C/OM/336. Product Management of Tampax
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper investigates product management of the Tampax brand of tampons owned by Procter & Gamble (P&G). The industry life cycle, product lines and prices of Tampax are described, gaps in the tampons market are identified. Recommendations are suggested about strategic options for Tampex.
KEYWORDS: Tampax, tampons, industry life cycle, Procter & Gamble,
Other Papers On: Product Design and Development
Other Papers On: Procter and Gamble
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