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Operations Strategy

C/OM/312. Dissertation + Proposal. How Effective Operations Management Can Achieve Strategic Objectives in Hotel Industry: Case Study of Whittlebury Hall Hotel & Spa

WORDS:

22600

DATE:

2011

PRICE:

229.99 GBP

This dissertation examines the way in which effective operation management can achieve strategic objectives in the hotel industry, using Whittlebury Hall as a case study. The study aims to explore the relationship between strategic objectives and operation management, to examine management approaches in the service history, which include strategic management, operations management and revenue management, to identify the strategic objectives in the hotel industry, to compare the success of traditional management processes in the hotel industry with the introduction of a model based upon integrated operations management, and to investigate to what extent does hotel management follow the integrated approach of operations management. The review of literature defines operation management and strategic objectives. This section also outlines the relationship between operations management and strategic objectives. The methodology is provided in great detail, and data is collected through use of the case study analysis and interviews. All of the results are assessed, and conclusions are made regarding recommendations. Proposal matching this dissertation is available in the appendix. This dissertation contains 21150 words and proposal contains 1450 words.

 

KEYWORDS: Dissertation, operations management, strategic operations, Whittlebury Hall, strategic objective, strategic management, hotel management!,