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Operations Strategy

C/OM/290. The order winners and order qualifiers of A-Plant

WORDS:
2650
DATE:
2010
PRICE:
29.99 GBP

This paper examines equipment rental company A-plant, part of the Ashtead Group plc, and aims to examine their order winners and order qualifiers. The paper presents the background to the company, and identifies aspects of order winners and qualifiers. The paper then examines A-Plants order winners and qualifiers focusing on topics including product range, price, quality and modern equipment, delivery speed, and health and safety. Corporate strategy and operational strategy is examined, and the paper concludes by suggesting ways in which A-Plants order winners and qualifiers can be improved.

 

KEYWORDS: A-Plant, Ashtead group plc, order winners, order qualifiers, product range, price, quality, modern equipment, delivery speed, health and safety, corporate strategy, operational strategy,

 
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