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Innovation

S/M/538. Innovation and change management issues in Novotel

WORDS:
3000
DATE:
2010
PRICE:
39.99 GBP

The paper examines the innovation and change practices used by the international hotel group Novotel reviewing their background, discussing the features and types of innovation, describing the culture of Novotel, and highlighting external and internal factors that affect the company's performance. The need for organisational change in Novolet is argued discussing Lewin's change model, and suggesting recommendations about the ways to deal with the challenges of change.

 

KEYWORDS: Novotel, innovation, change management,

 
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