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Innovation

P/OM/82. Introducing innovation: comparative analysis of companies’ experience

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper addresses the issue of innovation comparing the experiences of two companies (engaged in computing and printing, respectively) in introducing new technologies for their innovatory services and marketing practices. The problems of innovation management are outlined.

 

KEYWORDS: Innovation, new technology,

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