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Innovation
P/OM/72. Innovation strategies in utilising core competences: case studies
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper examines the innovation strategy within an organisation reporting on the tools of utilising core competences in a number of companies (Banta Digital Group, Apple Computers and Tesco) and discussing the differences in resource requirements between a first-to-market, second-to-market and late-to-market innovation strategies.
KEYWORDS: Innovation, core competences, Tesco, Apple Computers Banta Digital Group,
Other Papers On: Innovation
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