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Innovation

P/M/112. Innovation and Change Management: Case of the Publishing House

WORDS:
3900
DATE:
2003
PRICE:
39.99 GBP

The report covers the main issues in change in small enterprises basing on a case of publishing house. It also looks at the implementation and the managing of change and also covers Swot Analysis, New Product Innovation, Licensing, Mission Statement, Improving Overall Business Quality, Implementing Total Quality Management, and Redundancies

 

KEYWORDS: innovation, change, management, publishing, house,

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