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C/OM/361. The role and value of entrepreneurship and innovation in the working environment. Case study Coty UK Limited

WORDS:
2250
DATE:
2011
PRICE:
29.99 GBP

This paper examines the role and value of entrepreneurship and innovation in the working environment. The paper uses Coty UK Limited as a case study in order to fulfil the research objectives. The innovative idea that has been developed for Coty UK Limited is discussed, and the paper then examines the concept of entrepreneurial management orientation. The critical factors that affect innovation are assessed, and the paper then provides suggestions for ways to overcome them.

 

KEYWORDS: Entrepreneurship, innovation, working environment, Coty UK Limited, management orientation,

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Received thanx great paper J.C.