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Innovation

C/OM/33. Does innovation necessarily lead to commercial success?

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The essay examines the notion and types of innovation as well as the impact of innovation on financial performance of a company. It is argued that innovation does not always lead to commercial success: certain conditions must have been met for a company to reap the rewards. The conditions, such as market-driven orientation, ability to protect new ideas and innovations, and to market them aggressively afterwards are also discussed in the paper.

 

KEYWORDS: o, innovation, necessarily, lead, commercial, success,

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