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Innovation

C/OM/215. Innovation theory and case study of Ferrari

WORDS:
2450
DATE:
2010
PRICE:
29.99 GBP

The paper examines innovative solutions introduced in Ferrari reviewing theoretical approaches to innovation along the lines of novelty features, target consumers, motivations and outcomes of innovation. Ferrari’s practices of launching innovations are analysed along the same lines suggesting recommendations for marketing practitioners.

 

KEYWORDS: Innovation, Ferrari,

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Thanx for the paper. I got it and would like to have few more in the future. G.Patel