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C/M/2514. An evaluation of the launch of a new product: The Doggy Bag

WORDS:
2900
DATE:
2012
PRICE:
29.99 GBP

This paper examines the launch of a new product, ‘Doggy Bag’ in the market, and begins by providing information on the product and market. The team dynamics, including specified roles are detailed and examined, and the paper also looks at the innovative aspects of the new product.

 

KEYWORDS: Doggy Bag, new product launch, team dynamics, innovation,

 
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