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General Operations Management

S/OM/82. Operations management at Daewoo and the reasons behind their failure in the Indian Car market

WORDS:
3850
DATE:
2011
PRICE:
39.99 GBP

This paper examines managing operations at Daewoo, and aims to identify the reasons why they failed in the Indian car market. The paper provides information on the organisation, and identifies that the main reason behind their failure was the customer services team. Issues including staff turnover and management behaviour are given as reasons. The paper then analyses the theory related to the subject like process mapping, training process, total quality management (TQM), and customer relationship management (CRM). The theory is then applied to Daewoo, and the way in which customers have been impacted from these issues are assessed. The paper concludes with recommendations for the company.

 

KEYWORDS: Operation management, Daewoo, Indian car market, customer service team, process mapping, total quality management, TQM, customer relationship management, CRM!,

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