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General Operations Management
C/OM/47. Delivering Customer Value and Satisfaction: Wetherspoon Plc
- WORDS:
- 6400
- DATE:
- 2007
- PRICE:
- 69.99 GBP
This paper is focusing on providing the understanding of the theories and concepts of marketing and operations management. The study uses Wetherspoon, the UK leading pub and restaurant chain, as the case study in order to compare and contrast the practice of Wetherspoon with the theories of marketing and operations management. The study aims to improve and develop customer value and satisfaction in the service industry.
KEYWORDS: Wetherspoon, marketing, operations management, management, customer value, core value,
Other Papers On: Wetherspoons'
Other Papers On: General Operations Management
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Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
Received thanx great paperJ.C.
