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General Operations Management

C/OM/313. A report on BAE Systems

WORDS:
4050
ADD-ONS:
Data Sheets
DATE:
2011
PRICE:
49.99 GBP

This paper examines BAE systems, a company that manufactures products and services for the air, land and naval forces. The paper aims to discuss operations management, marketing management and financial management in relation to BAE to examine the business strategy and success. The paper begins by providing an overview of the company, followed by an assessment of their operations management. This section examines their supply chain, research and development, intellectual property, and customer focus. The following section assesses their marketing management, paying attention to branding and their strategy. PEST and Porter’s five forces analyses are used to assess the environment. The paper then performs an in-depth financial analysis of BAE systems. Each section provides recommendations for improvement, and the paper comes with attachments concerning the company. These data sheets are the companies consolidated income and cash flow statements, as well as their balance sheet.

 

KEYWORDS: BAE systems, operations management, marketing management, financial management, business strategy, supply chain, research and development, intellectual property, customer focus, branding, PEST, porter’s five forces, income statements, cash flow statements, balance sheet,

 
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