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General Operations Management

C/OM/246. Operations management: theory and case study of Whirlpool

WORDS:
2150
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the importance of operations management (OM) in gaining competitive advantage presenting a case study of OM in Whirlpool Corporation. Literature is reviewed on the theory of OM, the issues of OM in Whirlpool are identified, the causes of low profitability of the company are discussed highlighting poor integration of their value chain with the business process and the underperformance of sales and operations planning. Recommendations to Whirlpool are suggested about their OM initiatives.

 

KEYWORDS: Operations management, supply chain management, Whirlpool,

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