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S/MD/143. How can we explain the rise to prominence of the celebrity chef?

WORDS:
1200
DATE:
2010
PRICE:
19.99 GBP

The paper examines how cooking has changed from being depicted as a basic domestic chore to a leisure pursuit and entertainment. The essay argues this is largely due to the masculization of the approach to food in society, and how the middle classes have adopted being creative in the kitchen as a display of luxury, spending power and enjoyment. Jamie Oliver's programs are outlined as an example, in which he portrays his domestic life as a sphere of leisure and choice rather than labour and need, which also acts to legitimatise cooking as masculine practice.

 

KEYWORDS: Celebrity chef, domesticity, masculization, femininity, men, women, gender, culinary, mass media, TV, television, middle class, bourgeoisie!,

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