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Television
C/MD/59. Body, Identity, Culture
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines an advertisement for wind energy in the context of Western norms and ideals of 'normal', discussing how the advertisement encourages people to think about their lifestyles, ideal physical image, ideal behaviour and energy conservation. The methods of conveying these meanings are including symbolism, semiotics, and narrative content. References are made to the theoretical work of Lacan and Foucault exploring how belief in an ideal image can threaten the stability of the 'I'. Conclusions are made about the effectiveness of the ad as a means of promoting reconsideration of renewable energy sources.
KEYWORDS: Advertisement, Identity, Culture, Body image, Semiotics, symbols,
Other Papers On: Television
Other Papers On: Advertising
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