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Television

C/MD/28. Television Influence on Children and Teenagers

WORDS:
4000
DATE:
2007
PRICE:
49.99 GBP

This study aims to measure the influence of television advertising on adolescents in the aspects of perception, attitude and behaviour. The study also reviews the literatures on the influences of television and media on different age. It can be presumed from the reviews that television advertisements have an impact on adolescents' perception, attitude and behaviour.

 

KEYWORDS: Media, advertising, television influence, adolescent, teenager,

 
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