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Internet and On-line Media
C/MD/74. To what extent has YouTube replaced TV?
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the growing importance of the multimedia industry evaluating the role of the 'You Tube' website and examining whether this new media is threatening mainstream media, particularly TV in the UK. It is argued whether the YouTube brand has capitalized on the celebrity and youth culture. The methods of the research are described with the focus on the questionnaire, the findings of the primary research are discussed making conclusions about the age group that YouTube is most popular with.
KEYWORDS: Media, multimedia, TV, YouTube, Social Networking,
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Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
Received thanx great paperJ.C.
